Thursday, October 28, 2010

Google is changing its ranking algorithm

According to an internal source, Google is preparing to make changes in its ranking algorithm to better fight the series of links to malicious sites positioned at the top of engine results. Spammers have to watch out ...
Cyber criminals to attack Google
In recent months, cyber criminals have used all optimization techniques contrary to Google's guidelines (Black hat SEO) to manipulate search engine results.

Where it all began, only a marginal fringe of cybercriminals had managed to position itself in the first results.

But after a few months, these same “gangs" Literally stormed the overall results. Last week, seeking in the news, Top 5 results all led to malicious sites.

Obviously, if Google fails to implement a response to this manipulation, users might quickly lose confidence and Google would suffer. The anonymous source at Google who gave this information to WebProNews, said changes  in the algorithm are already underway to fight against this type of spam. Once the changes made, users should no longer see “as often this type of spam«.

1 million links to malware sites on Google
A report by Panda Labs (publisher of the anti-virus software Panda Antivirus) has identified more than a million links to malicious web sites for research on auto parts, especially for Ford and Nissan. Google noted that many phrases mentioned in the report were quite rare queries. An expression like "1989 Nissan Pickup Truck Check Engine Light Troubleshooting," for example, appears only on sites created by malicious spammers.

Note that malicious sites, connecting to it, among other things allow the unannounced download spyware software. An experienced user can identify such sites through URLs displayed in green alien under the description of the outcome.

Friday, October 15, 2010

5 tips for being a good Internet Marketers

The Web Marketing is to make a list of actions to convert the prospect into a customer. Always via a website, Internet Marketers will usually manage to convert the single user and prospect into a customer.

Although his "r, Web Marketing is not given to everyone because you must have an overview of the website and know your target and your products. But you will find below five tips to improve you as Internet Marketers.

1 - Do not send someone from your competitors
This may seem silly, but you must be the seller. Never send a customer at one of your competitors because you do not have the desired product. It is better that you order the product and you're through. In case you send one of your clients at one of your competitors, you lose forever if you prefer your competitor, or just the product that you do not dear to his heart.

2 - Know your target
Your target is the primary purpose of your website. Your site must be built not for your company but for your target. Consider that you tell your Internet Agency "Create the site according to my clients." You should be able to respond quickly and without searching all the expectations of your target. Similarly, a site must meet the needs of your customers (your target =) if your site is not there, you lose any chance to improve your conversion rate.

3 - Never forget the importance of advertising
Despite the fact that your site is very well known and you have many clients, never neglect the pub. The ad will draw new customers who bring themselves to others (Viral Marketing). Do not create targeted ads that target that you are familiar with, do not ever targeted ads because they are very demanding budget and offer only very rarely good rates of return. And advertising should never be neglected, it broadens your network and enables your business to grow.

4 - Forget Buzz Marketing
Buzz Marketing generally brings a lot of visitors and new prospects. However, a buzz can destroy your image if not controlled. In this way only gives you a buzz rarely interested users, purpose of a buzz is to inform you not bring you customers. If you make a buzz for your site, be careful not to offend. Fun yes, but not offensive. Do not overdo it either although it is very effective as a tool, the more you abuse it least it will be beneficial.

5 - Be his "r you
A salesman who speaks always knows very well its offer if it is a good trade. Well it's the same on the internet. You must know your job. Know your offer is generally very long because you must learn about each of your products and know each characteristic. But this is the best way to bring back customers. I remember once I was talking with a contractor, it was not aware of any bid, it changed my business. This is important in a visual encounter but via email, you can always search a bit before answering.

In Conclusion
We finish for advice to be a good Webmarketer. Once you're his "r fill out each of the above, Marketers bringing you a new client business. Although his "r, watch each type of client because they can all earn you a lot or you do lose a lot.