The importance of Twitter for Marketing strategy for your company

For many of us, joining a social network is not too much trouble but companies are still looking for a basic foundation to be represented in them. If we consider the Harvard Business Review report made Analytic Services, we see that only 12% of companies surveyed are using social media effectively. As in any area of life, exploration and experimentation are feasible steps to enter the social media marketing But the key to success in social networks is the identification for the user of how a brand used by each channel. Once established, a matter of following the process of testing and refinement to achieve the goals we set for ourselves. For many companies, understanding the benefits and specific uses of each tool 2.0 represents a challenge and begin to cheer. Taking a quick look at all options, Twitter is presented as basic and essential service to our business. Why this network and not another? According to the above study, 75% of companies said they did not know what their customers were talking about them. This is where Twitter is more powerful by allowing viewing in real time with a simple set of search results. If we turn the dynamics and begin to engage and interact, we will provide our target audience much more material to begin to talk about us as well as enable us to understand the true essence of social networks: communication and rapprochement with the user .

A very important point to keep in mind: in Twitter we are human. If only our state update with the latest company news and press releases that you throw will not obtain significant results as users prefer to access our website or blog. Creative initiatives, upload pictures of events in which we participate or promotions are some actions you can take to achieve this goal. If you want to learn, Twitter is undoubtedly our tool, because just by typing a question we get many useful answers that will help us find answers. Our fans are always willing to help and answer our questions.


We should note one very important detail: the confidence to generate conversation and even, with the acceptance of criticism or negative comments, provided they are well-meaning, of course. Knowing we will accept them with our users, a high reputation