tag:blogger.com,1999:blog-68950875765393066192024-03-20T00:47:21.722-07:00Official 4Points blog4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.comBlogger47125tag:blogger.com,1999:blog-6895087576539306619.post-63895664215804013922012-01-01T12:36:00.000-08:002012-01-01T13:01:45.809-08:00Before celebrate we should know isn't it ? Happy New Year 2012<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6D__w45rg5zdyy_fLgkpDzfXG2hjG1Z2LTmD8oN-vBxNP8I6yc1VyMij4eot9nRFC1ud5VP4QyAvgISpRSAvlk00gG6JjOUfFZMtaJBjDZqUip_kspzIBR53X0uVXHSi3zqGfoIRBNTw/s1600/NEW+YEAR.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 375px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6D__w45rg5zdyy_fLgkpDzfXG2hjG1Z2LTmD8oN-vBxNP8I6yc1VyMij4eot9nRFC1ud5VP4QyAvgISpRSAvlk00gG6JjOUfFZMtaJBjDZqUip_kspzIBR53X0uVXHSi3zqGfoIRBNTw/s400/NEW+YEAR.jpg" alt="" id="BLOGGER_PHOTO_ID_5692770904260902050" border="0" /></a>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-49561537767566622532011-12-25T09:46:00.000-08:002012-01-01T09:53:31.209-08:0010 tips for optimizing marketing strategies for small businesses on Facebook<div style="text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP-iYlBZrvXCRvsmLSs0fy76K4h2e26Tj6fr-2auRO8GDl5ED50ySBok_mpGbTALXXGaZqUOmnj82mtZMGT_GirFQG1NhSYSDWGh7g9UBV7sM_Ch6t8ut0kyjG1Sov1l3IgzUaTc07jLM/s1600/face.png"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP-iYlBZrvXCRvsmLSs0fy76K4h2e26Tj6fr-2auRO8GDl5ED50ySBok_mpGbTALXXGaZqUOmnj82mtZMGT_GirFQG1NhSYSDWGh7g9UBV7sM_Ch6t8ut0kyjG1Sov1l3IgzUaTc07jLM/s320/face.png" alt="" id="BLOGGER_PHOTO_ID_5692722706712980674" border="0" /></a><span style=" font-style: italic;font-family:trebuchet ms;" >Many recent studies show that small business owners mistakenly believe that they have no time, money or other resources to invest in promotions on Facebook. The truth is you do not need a Community Manager to develop this work, and invest much money or time, but with minimal resources we can make our presence on Facebook. How? Here are 10 tips on how to do it.</span> <br /></div><span style="font-style: italic;font-family:trebuchet ms;" ><span style="font-weight: bold; color: rgb(255, 102, 102);"><br /></span></span><div style="text-align: justify;"><span style=" font-style: italic;font-family:trebuchet ms;" ><span style="font-weight: bold; color: rgb(255, 102, 102);">Manage expectations:</span> We must be realistic about what we want for our approach to social networks is positive. We should not expect to have thousands of fans in the first month, but in much lower numbers. If we surpassed the mark, we will further strengthened and animated than before.</span><br /></div><br /><div style="text-align: justify;"><span style=" font-style: italic;font-family:trebuchet ms;" ><span style="font-weight: bold; color: rgb(255, 102, 102);">Take time: </span>No need to spend all day on Facebook, or spend our free time. We just need to spend an hour a day for this, including answering emails or conversations with customers and fans.</span> <span style=" font-style: italic;font-family:trebuchet ms;" >Learn everything you can from other pages and solve our doubts on the official site of the Facebook Help Center. This will help us understand and manage well this powerful social network.</span><br /></div><br /><div style="text-align: justify;"> <span style=" font-style: italic;font-family:trebuchet ms;" >Create a page, not a profile: not only is not permitted by the rules of Facebook, but the first thing we will add to our friends to profile them to a degree away, leaving only enough to invite fans to be our website.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Status Updates' fresh and funny one-liners encourage our fans to participate and once generated some feedback, we can throw questions to promote conversation.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Private conversations, thanks to send a message, reply always referring users to whom you are talking about and pay attention to requests that fans make us, is the key to building trust and enhance our reputation.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Do not spam. Mass messages are discarded. If you have something important to say, leave it on your wall that fans will see him.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Create promotions. Make a discount for customers who enter the page much power us, but we should not limit but every so often, it is good to launch a new promotion for fans who are permanently, to prevent loss of interest.</span> <span style=" font-style: italic;font-family:trebuchet ms;" >Encourage the check-in. Mark on Facebook every time you're in your workplace, so users will be watching for developments that may arise.</span> </div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-63164267318998238882011-12-22T09:20:00.000-08:002012-01-01T09:26:44.254-08:00The importance of Twitter for Marketing strategy for your company<div style="text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij-lASjKW_RpqCLM6uKQK4Vd6HFY1tZHKUWsHF8oTmxsQnSnqJPbHAR4nny_48r_E1qVo8HKUd6i-oWwkGCVCm0UwrhHqt-mVHLXWeI5hf1CugOLGnWFRAN3NDMxBwtAxRRmBmmA6C-nU/s1600/twitter_logo.png"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij-lASjKW_RpqCLM6uKQK4Vd6HFY1tZHKUWsHF8oTmxsQnSnqJPbHAR4nny_48r_E1qVo8HKUd6i-oWwkGCVCm0UwrhHqt-mVHLXWeI5hf1CugOLGnWFRAN3NDMxBwtAxRRmBmmA6C-nU/s320/twitter_logo.png" alt="" id="BLOGGER_PHOTO_ID_5692715992213232770" border="0" /></a><span style=" font-style: italic;font-family:trebuchet ms;" >For many of us, joining a social network is not too much trouble but companies are still looking for a basic foundation to be represented in them. If we consider the Harvard Business Review report made Analytic Services, we see that only 12% of companies surveyed are using social media effectively.</span> <span style=" font-style: italic;font-family:trebuchet ms;" >As in any area of life, exploration and experimentation are feasible steps to enter the social media marketing But the key to success in social networks is the identification for the user of how a brand used by each channel. Once established, a matter of following the process of testing and refinement to achieve the goals we set for ourselves.</span> <span style=" font-style: italic;font-family:trebuchet ms;" >For many companies, understanding the benefits and specific uses of each tool 2.0 represents a challenge and begin to cheer. Taking a quick look at all options, Twitter is presented as basic and essential service to our business. Why this network and not another?</span> <span style=" font-style: italic;font-family:trebuchet ms;" >According to the above study, 75% of companies said they did not know what their customers were talking about them. This is where Twitter is more powerful by allowing viewing in real time with a simple set of search results.</span> <span style=" font-style: italic;font-family:trebuchet ms;" >If we turn the dynamics and begin to engage and interact, we will provide our target audience much more material to begin to talk about us as well as enable us to understand the true essence of social networks: communication and rapprochement with the user .</span> <br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" ><span style="font-weight: bold; color: rgb(255, 102, 102);">A very important point to keep in mind:</span> in Twitter we are human. If only our state update with the latest company news and press releases that you throw will not obtain significant results as users prefer to access our website or blog. Creative initiatives, upload pictures of events in which we participate or promotions are some actions you can take to achieve this goal.</span> <span style=" font-style: italic;font-family:trebuchet ms;" >If you want to learn, Twitter is undoubtedly our tool, because just by typing a question we get many useful answers that will help us find answers. Our fans are always willing to help and answer our questions.</span> <br /><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" ><span style="font-weight: bold; color: rgb(255, 102, 102);">We should note one very important detail: </span>the confidence to generate conversation and even, with the acceptance of criticism or negative comments, provided they are well-meaning, of course. Knowing we will accept them with our users, a high reputation</span> </div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-52028412622494489442011-11-25T10:07:00.000-08:002012-01-01T10:13:06.353-08:00See editorial design and objectives<div style="text-align: justify;"><span style="font-weight: bold; font-family: trebuchet ms; font-style: italic; color: rgb(255, 102, 102);">What is the editorial design?</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Editorial design is based on dedicated graphic design publications in magazines, newspapers or books, being able to summarize a combination of text and pictures or rather a way to communicate, educate, train and inform.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">This is definitely a publication of a unique product that reaches the eye as a form of visual journalism, "the editorial design is design that works with publications, magazines printed out the market more than once and usually have a distinctive and unmistakable generate a feeling "</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Aims and editorial design elements</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">It aims to convey a strong idea inordinately emphasizing what we transmit to a target audience using appropriate words and visual elements so that attracts the reader's attention. It could simplify the way to clarify the information.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">The role of editorial design</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Editorial design can play various roles, give expression and personality, to attract and retain readers' attention ... all previously thought to success and taking into account that this is something constantly evolving.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Types of editorial design</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">There are different types of designs ready to lead the editorials of magazines, newspapers and supplements. Surely we can find in online versions publishing markets but the previously mentioned will be to lay the foundations of the others.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Newspapers and design</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Newspapers are wasteful of communication machines that balance information from all possible sources provided in response to a particular editorial line. With a seemingly objective tone, clear and effectively intend to supply the entire population and trying a variety of topics of civic interest.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In this case, the designer must pay attention to the typography of the text, although today, the basis typographical newspapers are clearly defined. However, there must always be outstanding relationship, intros, illustrations, blanks and sequencing of the pages in the innumerable elements.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Rather than reporting on something the newspapers try to help understand the events that take place, although obviate content, usually satisfy the reader.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Among the different sizes emphasize the tabloid Berliner or sheet.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Microzines</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">A type of independent magazines. With a very modern and striking.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Supplements</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Journal type added to the newspaper about a specific topic or section. Supplements give prestige to the magazine as one of the best work you can find the editorial design.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">The actors</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">The relationship between the designer and the editor is very important to the success of editorial design.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Depending on the type of publication, number of persons constituting the editorial team and how to organize this, the individual roles of its members may vary.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">"The best thing about working in a newspaper is the opportunity to do so with such a wide variety of intelligent and incredibly educated. The worst is the lack of control over the details. Most of the pages of a newspaper are not typeset well-trained designers. And that is something that art directors from magazines cost much to get used to us! "Mark Porter.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">Director / Editor:</span> Responsible for the content of the final publication. Works collaboratively with art director and members of the team.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="color: rgb(255, 102, 102); font-weight: bold;">Artistic Director / Editor Art:</span> Responsible for the organization and prioritization of content, external assignments, items from the home, artwork and schedule set by the production manager</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">Head of Production / Production Editor: </span>Oversees the physical compilation of all the material through the production schedule. The production manager is also responsible for drawing up, update and circulate the form. Works in coordination with the art department and the printer.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Its function is to control particularly any special requirements for printing.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Editor in chief, section chiefs, is responsible for the final correction of the tests for consistency of style, spelling and grammar.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Director of photography: Coordinates assignments to photographers and manages intellectual property rights of the pictures and responsible for the quality of all the photographs included in the magazine.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Work with photo agencies, libraries and archives of photography and reprographics companies.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Designers: They are responsible for the layout of the publication in accordance with the instructions laid down by the artistic director.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">Head of study:</span> Although not the least, not all companies have a studio head, this position resembles the production manager. Its function is to ensure compliance with the deadlines set by the agenda and that all the elements to set the page is where and how they should be.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Editorial Staff (editors and reporters) are people with more experience and years in business, have a say in matters of layout and design to ensure that the visual treatment of the text fits the content.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">Advertising Department:</span> You can have a great influence on the look of the magazine. Therefore, their impact can be decisive in the layout and pagination of the publication.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">What qualities should a designer editorial?</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">"The art direction is not set headers or design grids, even get a nice mix of text and images. In its highest form, requires the artistic director has a complete and thorough knowledge of what the magazine says, and, by design, influence how you say "</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">The most important of all, fun. It makes sense to design a magazine if you do not like what it is. They need to work with good content for inspiration.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">An editorial designer must be involved as much as the content director at the magazine, since its design is unquestionably an expression of his edition.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">The reader has to understand the needs of its readers.</span><br /><br /><span style="color: rgb(255, 102, 102);font-size:130%;" ><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold;">Important:</span></span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">To make a brilliant publication is required to have energy and passion for the project to reach fruition. An excellent relationship between the editor and art director, as already mentioned, is vital.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Be prepared to work long hours, giving up weekends to send the material to the printer and start from scratch again and again, many tasks are added to this work.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Having vision is important. The goal is to make the best publication in the world. Ideas, ideas, more ideas, contacts and a head crammed with images.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">The ability to create something from nothing: it's four in the morning and you have a story that had been allocated four pages, the text fits on one and there are illustrations in sight.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Constantly think about what you will experience the reader if the content is printed.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">A tacit mutual respect, because nobody can do this alone.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">The schedule and deadlines</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Editorial design work is always changing so you must be organized. Good planning is essential in order to achieve daily tasks set to the creative process.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Publications can be daily, weekly or monthly.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Daily publication - is a pre-release work (special issues and regular updates):</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Pre-release work (daily)</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Editing work-(oversees the daily construction of each page).</span></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-50790037445849303252011-10-25T09:59:00.000-07:002012-01-01T10:02:30.307-08:00Advertising to children, For or against?<div style="text-align: justify;"><span style=" font-style: italic;font-family:trebuchet ms;" >Despite the importance of this sector of the population is charging for brands, there are voices for and against the exposure of children to advertising campaigns. </span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >For example, Vic Strasburger, professor of pediatrics at the School of Medicine, University of New Mexico, states that children under seven years "are psychologically defenseless against advertising."</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Matt Ritchell wrote an article for the <span style="color: rgb(255, 102, 102); font-weight: bold;">New York Times</span> in which he criticizes the online marketing strategies of some food companies to approach children and states that are responsible for high rates of childhood obesity.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >The voices in favor point out that often the products advertised in a small language to have an educational use or are necessary for child development, such as diapers. </span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Because whatever personal position, the main thing is to maintain a constant vigil on the messages they receive the smallest in the home.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >In a previous interview with Alto Nivel, Professor Aida Cortes of the School of Psychology at the University Iberoamericana said that "human beings are social creatures and it is certain that a screen does not replace the love and care that a caregiver can have with a child [...] is why we must be very aware of the content that children consume and what message they are giving. " </span><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-44331068685329450822011-08-25T09:35:00.000-07:002012-01-01T09:39:54.565-08:00Keys to a good search engine positioning blogs<div style="text-align: justify;"><span style="font-family: trebuchet ms; font-style: italic;">Today 4Points wants to present what almost everyone has but almost no one question: The Blog.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">This useful tool will ensure that we can gain a good search engine position as important and recognized as Google or Yahoo!. Therefore, we must make use of this tool used for creating, platforms like Blogger or WordPress.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Update your content in a simple and you can see through internal links, categories, tags ... you almost inaccessible positions in jobs for you years ago.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">The blog is used as a "notebook" or simply attached to our web application. However, it is considered one of the most fundamental tools for greater web presence and complement to our website.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">To create a blog, from H2E propose a number of features to be performed:</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">1. Pay attention to the domain name to create the blog: </span>To create a professional blog, corporate or promotional, is important to insert it into our own domain. WordPress gives you this application.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">2. A good result is synonymous with a good hosting:</span> There are many free hosting presences, but Apply to this, all you pay. The payments are affordable accommodations, learn and play safe.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">3. A good content for a good position:</span> Navigating through the network, you will find hundreds of blog fattening copied by news websites or other blogs. To get a good positioning forget that resource. Create your own texts and reports will be enveloped in a cloud of followers. Update your content at least 4 times a week, and new relevant content, tag and label your title correctly based on the specification criteria and brevity.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">4. Get links to the blog:</span> As important is to get links to our blog and link to relevant sites such as Wikipedia, the country ... The best way to put a link is to use short titles and identification, because if you use very long links possibly can be positioned unwanted criteria.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="color: rgb(255, 102, 102); font-weight: bold;">5. Your blog on the net:</span> One of the most effective in creating fan communities is socializing, a trend becoming more widespread.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">6. Design based on the professional:</span> It is very important to develop a large blog design usability for users. To this end, the agency 4Points, endowed with the best graphic designers can tailor the blog to their specific needs, creating credibility and trust in client and user.</span><br /><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-89830651656840109072011-07-25T05:04:00.000-07:002012-01-01T05:10:24.321-08:00Social networks, daily life and journalism.<div style="text-align: justify;"><span style="font-family: trebuchet ms; font-style: italic;">It is increasingly common to hear people say that social networks have transformed many aspects of everyday life, for example, personal relationships, communication, exchange of views, etc.. However, to better understand the importance of the media we will examine two distinct areas: consumer attitudes and journalism.</span><br /></div><div style="text-align: justify;"><br /><span style="font-family: trebuchet ms; font-style: italic;">Many studies show that social networks have become powerful weapons to guide consumption habits of its users. On Facebook, Twitter and other networks, consumers are increasingly curious about the tastes and preferences of friends. In addition, reference should be added to the strategic motivation web design in these networks. In this way, they discover a range of products and services that do not yet know. Besides the pleasure of discovering new products, consumers are increasingly often to seek personalized advice about what they would like to buy, and places of research, of course, are websites that offer assessment on goods and services uploaded by users, the comments of friends were the most heard.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">On the Web, the social nature of consumption is expanding dramatically. Shopping is becoming a collective experience, yet consumers are not physically in the place of the more interesting compras. Today analyze the impact that social networks have brought about the world of journalism today are faced with the need to respond to the demands of a wide and varied audience, unlike the traditional, dynamic and begins to cooperate in the production of information. For example, we think of the importance they had during prostestas bloggers suffered in recent months in Africa.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Web 2.0 and the graphic design has generated a process of metamorphosis to the way in which millions of users, especially among younger age groups, search and locate information on the network. The young users do not read every page, even if virtual, an entire newspaper, preferring, instead, obtaining copies of the articles shared by the contacts themselves.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">However, it is too early to draw conclusions about the future of journalism, but do not forget that many journalists in the media public sphere, have long been users of Facebook and Twitter to reach a potentially unlimited readership. It is obvious that journalism will never be able to be replaced. However, the biggest challenge of this work is to continue to bring new stories, verified and credible.</span><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-90854727884846839912011-06-25T04:25:00.000-07:002012-01-01T04:28:06.826-08:00As we know the performance of our ads. The competition analyzer.<div style="text-align: justify;"><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">Google Ad words</span> service is one of the most used today to achieve notoriety in the network. This tool allows us ads for our company in a fast and easy.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Many people know the benefits of this service and make investments in Google Ad words. Thanks to this medium may know data like the number of clicks, impressions or CTR. What many clients do not know is the performance of their campaign against the competition.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Google Ad words offers a tool for a competitive analysis and determine whether the performance is good, average or poor.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">For this study we, first, select a category from the list. Then we choose a criterion on which we will base our analysis, for example, impressions, CTR, average or the average position of our key word. After this step will appear as a result five segments, which we show the comparison of the performance of my campaign and the other advertisers.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Our position may vary, so this tool can know if the performance of our company is better or worse than our competition, from which we will never know his identity. See the results of the times you want to know how values are changing or if they have variations by making modifications to the campaign.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Therefore, the purpose of this tool is to know first hand the performance of our campaign, so that if the results are not optimal can take steps to improve them. For example, we adjust our advertising keywords based on their level of quality, your average CPC ... I mean, we can improve the performance of the keyword from the competition.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Another measure to improve outcomes supply is set correctly. For example, if you are new you can try automatic CPC bids for a few weeks to monitor their performance and then change to manual bidding, which allows you to define the bids and the level appropriate for your ads. It is also recommended to implement conversion tracking allowing you to determine the effectiveness of their ads and keywords in relation to business goals, but that we'll discuss in another article.</span><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-83644425882766939822011-05-25T04:16:00.000-07:002012-01-01T04:22:30.447-08:005 Tips to optimize the search result<div style="text-align: justify;"><span style="font-family: trebuchet ms; font-style: italic;">The activity of the SEO professional should always be accompanied by good quality content. Here we show the five main points to optimize their content and therefore easier to find your articles and get a good positioning:</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">Quality of Content:</span> Are you producing quality content? Or the content of your website has the same information found on other sites? These are just some of the questions that must be made to determine if the content is of quality. An original and specific content is the key to success.</span><span style="font-family: trebuchet ms; font-style: italic;"></span><br /><span style="font-family: trebuchet ms; font-style: italic;"></span><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="color: rgb(255, 102, 102); font-weight: bold;">Research the content and keywords:</span> After you write good content, another key point is be careful with keywords, which are the words which it is assumed that users use to find your site. Using generic words or wrong can be the cause of not being tracked by search engines and not come to be located by users.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="color: rgb(255, 102, 102); font-weight: bold;">Use Keywords:</span> After making the search for key words and selected if any, is very important to use the web page text, only then will increase the search results. How often do you use these words? It better not be misused too often repeating each term, we must be original and creative, Google is aware of the misuse of words do we detect it.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="color: rgb(255, 102, 102); font-weight: bold;">Content is striking:</span> Good content will appeal to users and probably our website will be linked by them elsewhere. This tells search engines the level of interest, accuracy and reliability of Conversely, if the content is linked through the wrong words, users will leave a positive opinion about the site.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="color: rgb(255, 102, 102); font-weight: bold;">New Content:</span> The updated content is very important, but not the only feature that determines the SEO. Refresh pages every day and add new content is a good habit but not enough to be in the first result. Google have developed a tool called "Freshness Query Deserve" and serves to better tracking of the pages.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">For example, you can search that suddenly get very popular without a specific reason, Google see if the site has new content on the subject and gives a boost to the first lines. result is only temporary / provisional because after a week or two, if nothing is done more, our name may disappear from the first list.</span><br /><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-79030504365222868442011-04-25T04:02:00.000-07:002012-01-01T05:10:53.670-08:00Questions from a client to a SEO 4Points<div style="font-style: italic; text-align: justify;font-family:trebuchet ms;">Google raised in its SEO guide for beginners a series of questions that an employer should make a SEO audit SEO or agency before hiring their services. Our team of SEO and SEM department has responded to <span style="font-weight: bold;">4Points</span> these questions to users and customers as required.<br /></div><div style="text-align: justify;"><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >Can you show me examples of their work and the experience of your customers?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Yes We applied our methodology to 100% on our own website. All content of our 100 pages indexed is original. Try to browse our<a href="http://www.google.co.in/search?hl=en&client=firefox-a&hs=zZ1&rls=org.mozilla:en-US:official&q=site:4pointsblog.blogspot.com&biw=1366&bih=562"> </a><a href="http://www.google.co.in/search?hl=en&client=firefox-a&hs=zZ1&rls=org.mozilla:en-US:official&q=site:4pointsblog.blogspot.com&biw=1366&bih=562">4pointsblog</a></span><br /><br /><span style=" font-style: italic; color: rgb(255, 102, 102); font-weight: bold;font-family:trebuchet ms;" >Do they follow the Google Webmaster Guidelines?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Our design and programming is enabled and has extensive experience working on guidelines Google. From the outset, we assume that our customers want indexed appear in google, so it is innate in every web project.</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >Do you offer any online marketing services or advice to complement the organic search business?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >We have 8 years experience in communications and marketing strategies. In the last 3 years we have strived to compete in the design and SEO. In our portfolio you can find our long history of working.</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >What kind of results expected and in what time frame? How do you measure the correct operation of the site?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Our packages are designed for maximum results in a period not exceeding 12 months. However, knowing the market demands, we offer a method for the client SEO configure your project to meet your needs, including a deadline for himself.</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >What is their experience in the industry in operating my business?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" ><span style="font-weight: bold;">4Points</span> is a communications agency that has worked for over 3 years with companies in public and private sectors. Since dental clinics to regional governments rely on our professionalism.</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >What is their experience in the country and city where my business operates?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" ><span style="font-weight: bold;">4Points</span> has a network of clients and collaborators throughout India</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >What are the most important optimization techniques they use?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Keywords analysis and strategy</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Optimization on page</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Link marketing</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Writing and content optimization</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >How long have you been in business?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >More than 3 years who work indirectly with the positioning of web pages designed for our customers. We have recently consolidated within the agency, a SEO Department positioning exclusive projects.</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >How do we communicate? Would I would report all changes to my site and offer detailed recommendations and the reasons for these?</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Communication with customers is the basis of a successful SEO project. Our periodic reports claim that the client is involved and is always up to date on the work done on their website. We will always be available to the client for any questions or suggestions.</span></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-76493840606745270012011-03-25T03:51:00.000-07:002012-01-01T03:56:43.170-08:00One way to retain your customers by PVC cards<div style="text-align: justify;"><span style="font-family: trebuchet ms; font-style: italic;">In your personal environment is not necessary to have a person in sight to remember or have you faithfully, but in the business world is very different, it is necessary that your company is always present, in one way or another, on all clients or potential clients.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">A fairly well known and widely used of course, is by promotional gift, Which through a pen or a key chain for example may be present in your life. By this we ensure that our brand is always in your mind that at the time you need our services we can remember and count on us.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">But now we can not content just to be on the minds of our customers have to go a step further and have the client come to us as common place, in other words, we spend part of their main suppliers because of the attention and the treatment over time, we call this customer loyalty and one of the ways to do this is to compensate the client simply be.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">PVC cards are a good way for us to build customer loyalty by cumulative points for services performed to reach number of these points can get a gift or service to be carried off in this way only to present this card he points earned will be charged for each service contract, without any discomfort to the client such as saving coupons earned on each purchase for use in other loyalty campaigns. This makes it much easier to give a gift to a client without having to think he may like or how they can maintain.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In short, the card is an alternative PVC within all possibilities for a c This will be an asset to the company as it gives the customer the services they offer, which is ultimately what customers are looking for.</span><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com1tag:blogger.com,1999:blog-6895087576539306619.post-4937592470420915532011-02-25T03:39:00.000-08:002012-01-01T03:43:16.873-08:00How to tell if a brochure can give good or bad results?<div style="text-align: justify;"><span style="font-family: trebuchet ms; font-style: italic;">As our experience in brochure design is concerned, we detected multiple qualities that give us the distinction quickly. The main thing is to get an excellent design that meets all expectations of what communication is concerned.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;"><span style="font-weight: bold; color: rgb(255, 102, 102);">Usability:</span> It is very important this concept depends on what type of brochure designs, but do not forget that its main mission to inform, and if you present a client with a brochure on the size of a business card with all the information to a body of very small, may not be accepted, and if not, many entrepreneurs and graphic designers envision different perceptions of their clients and perform pieces with paper too thick, excessive use of ink uvi or simply the format of the brochure is excessively large. In the design of the brochure must always prevail effective adequacy and its content and format.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Design and produce a brochure should always provide a unique and emotional, as each client has different needs in each piece, each person to whom this prospectus comes must also feel that experience, we get to steal this valuable time to get results, a creative and a text (Copy) to tempt us to take it in our hands and is open to see inside, so we can inform you about the best way possible.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In our experience have been many customers who have achieved great results with this tool, including some I know and they are our main stories as they managed to sell or resell a product that had little chance in the market. From a dental clinic with this tool has been passionate about the world of communication and publicity measures each movement to large institutions that use of currency whenever they have the opportunity to show something.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">The booklet is a unique and acceptable results in relation to costs, an essential part in many campaigns and promotions, and a national instrument for many years on the market and continue to cover the needs of many businesses and institutions.</span><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-17697241064611597902011-02-15T03:35:00.000-08:002012-01-01T03:38:48.355-08:00What types of brochures are available? How many can identify categories of brochures?<div style="text-align: justify;"><span style="color: rgb(255, 102, 102); font-weight: bold; font-style: italic;font-family:trebuchet ms;" >brochure design have identified or categorized into the following categories:</span><br /><span style="color: rgb(255, 102, 102); font-weight: bold; font-style: italic;font-family:trebuchet ms;" ></span><br /><span style="color: rgb(255, 102, 102); font-weight: bold; font-style: italic;font-family:trebuchet ms;" ></span><span style=" font-style: italic;font-family:trebuchet ms;" >Brochures for businesses</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Product Brochures</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Service Booklets</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Brochures nonprofits</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Brochures for educational and institutional</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Self-promotional brochures</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Brochures of events for activities, events, openings ...</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Corporate brochures</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >One of the most common assignments for advertising agencies, graphic studios and creative studios are design and development of brochures.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Each booklet covers one type of need varies according to the order, can be designed with a conceptual style with sophisticated details, sleek, innovative design or simply with a classic or current.</span><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-6318378481130812422011-01-25T03:30:00.000-08:002012-01-01T03:34:55.483-08:00How to make a brochure to be really great?<div style="text-align: justify;"><span style=" font-style: italic;font-family:trebuchet ms;" >All brochures have one thing in common between them, and a distinguishing feature at the same time,its creator, The graphic designer from passion to his craft, to make an excellent project is able to provide all that creativity to get the best results booklet.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >The power of the brochures is very interesting, you can get unexpected doors open up, persuade, sell, write a story, change the perception of a company, is without any doubt an excellent tool for the world of communication.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" ><span style="color: rgb(255, 102, 102); font-weight: bold;">Recommendation:</span> Many entrepreneurs, managers or marketing communication, responsible for an assignment to a designer a number of qualities arguing about a service or product that is not really real, in the design a brochure advertising, we magnify, we can make our intentions, we can show our hand, but never under any circumstances use a brochure to argue a lie, a translating service or non-existent qualities of a real product, a brochure is a document that can have the same validity as a commercial contract, careful with our pretensions to increase sales, a lie applied to this medium can create major barriers to the credibility of a company</span></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-32894373132510247512011-01-12T02:44:00.000-08:002012-01-01T03:35:08.333-08:00Brochure design, brochure design first steps<div style="text-align: justify;"><span style="font-size:100%;"><span style=" font-style: italic;font-family:trebuchet ms;" >Thousands, millions .... Of brochure a daily invade the world in which we live, many think that the booklet came to an end in the Internet age, but from this post can be confirmed that the booklet is not dead and he still has a long life.</span></span><br /><br /><span style="font-size:100%;"><span style=" font-style: italic;font-family:trebuchet ms;" >What would we do if in the future everything is digital, this technique may simply would value and we would much more advantageous value of other conventional pieces that we see in the network. Elegant, direct, and you can join us when we are not or do not want to be connected</span></span><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-65499647608018476122011-01-01T05:15:00.000-08:002012-01-01T09:28:18.667-08:00Why we selected the company name as 4Points ?<div style="text-align: justify;"><span style=" font-style: italic;font-family:trebuchet ms;" >There is only one definition of marketing. According to Philip Kotler, considered by many the "father of marketing," Marketing is a social and managerial process by which groups and individuals meet their needs by creating and exchanging goods and services. Through its tools and strategies, marketing aims to make more known and visible a product or brand among consumers encouraging, from a few years ago, the great value that it has acquired Media Marketing.</span><br /><br /><span style=" font-style: italic;font-family:trebuchet ms;" >The most important features of marketing are four, known in English as <span style="font-weight: bold;">"4Ps" (4Points)</span>: Product, Price, Place and Promotion.</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >Product:</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Is the set of tangible and intangible attributes that the company offers to the market, and represents the total benefits that consumers receive when purchasing.</span><span style=" font-style: italic;font-family:trebuchet ms;" ><br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">Price:</span></span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >The price is the amount of money the consumer is willing to pay for a particular good or service.</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >Place:</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >Includes all activities necessary to achieve a particular consumer product.</span><br /><br /><span style=" font-style: italic; font-weight: bold; color: rgb(255, 102, 102);font-family:trebuchet ms;" >Promotion:</span><br /><span style=" font-style: italic;font-family:trebuchet ms;" >The Promotion is the set of activities to promote, advertise and make known to the market a company, its products and services.</span><br /><br /><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-45532394434280070432011-01-01T03:52:00.000-08:002011-01-01T05:34:19.531-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPJ-LNhcO0XMm6PAV30L589f-B2OPrIkfUPTNHXiuJHOAIKRH0JUdpqaCqhUeOi4YKFnAiBV95GhgC-hCbwGiq9dhh4BmFN_d_EO-D6Ez6NDqITs4WG1c_HlOK6RD_PQY_e2MFPg3zDgA/s1600/new+greeting.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 356px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPJ-LNhcO0XMm6PAV30L589f-B2OPrIkfUPTNHXiuJHOAIKRH0JUdpqaCqhUeOi4YKFnAiBV95GhgC-hCbwGiq9dhh4BmFN_d_EO-D6Ez6NDqITs4WG1c_HlOK6RD_PQY_e2MFPg3zDgA/s400/new+greeting.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5557210247634226130" /></a>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com1tag:blogger.com,1999:blog-6895087576539306619.post-91083479716595667802010-12-28T05:31:00.000-08:002010-12-31T05:57:46.772-08:00Eight steps of the brand promotion by PR<div style="text-align: justify;"><span style="font-family: trebuchet ms; font-style: italic;">Promotions new brand through advertising and through public relations - not the same thing. If you want to promote a brand through public relations, you cannot just replace Advertising PR. You will have to change the very method of display brand on the market. However, the move away from learned the basic of advertising is not so simple. Advertising & Marketing so closely intertwined in the minds of managers, many of them to even consider would not be possible to launch a new brand without advertising. And yet We strongly recommend that all new brands into the market only through PR. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Promotion of new brand through advertising and through public relations - not the same thing. If you want to promote a brand through public relations, you can not just replace advertising PR. You will have to change the very method of display brand on the market. However, the move away from learned the basics of advertising is not so simple. Advertising and Marketing so closely intertwined in the minds of managers, many of them will not even consider possibility of launching a new brand without advertising. Nevertheless, we strongly recommend that all new brands into the market only with PR. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Launching a new brand by PR invariably includes eight steps. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);"><br />Step 1. Enemy</span><br /><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">To create a successful brand, it is necessary to determine their "enemy." This may be competing brand, company or category of goods, which will impede the success of your brand. So, if you sell Pepsi, then your enemy - Coca-Cola. If you sell Burger King, then the enemy - McDonald's. And so on. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Setting enemy, you will be able to develop a focused strategy, which would be opposed to his strategy. When Procter & Gamble introduced in the market New mouthwash, then as the enemy, they determine for themselves the Listerine. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Since this the company produced a mouthwash with an unpleasant taste, the Procter & Gamble has positioned its Scope as a similar tool, but only with pleasant taste. And because of that Scope has become the second largest brand on the market. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Opposition provides food for the news. The presence of the enemy greatly increases the potential for brand zneniya in terms of PR. Our latest book, originally called "The era of public relations." But where's the enemy? We changed our name to "Rise and Decline of PR advertising, thus creating and foe, and a significant potential for discussion of the book in the press. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In advertising vice versa. Consumers are not terribly fond of, when you call a competitor and attacking him in their advertising texts. This allowed the media, but not advertiser. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Step 2. Information leakage</span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">PR campaign usually begins with information leakage. Information is transmitted influential reporters and editors. The main target - newsletters and websites. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">The media loves behind the scenes stories about events that have yet to occur. Especially if it is exclusive. In other words, any reporter seeks to highlight event earlier than a competitor. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">It is this way Microsoft has launched to market its game console Xbox. Spread information began 18 months before the product was presented officially. Literally hundreds of articles have been written about the Xbox and its forthcoming against the market leader - PlayStation from Sony. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Even before most campaign 75 percent of the target audience (young people are male gender) interested in the console from Microsoft. So Xbox brand became number two after the PlayStation. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Not allowing media to learn about the qualities of your new products or services, you lose a very valuable resource. What people like to say? On rumors gossip behind the scenes stories. The same thing like the media. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In advertising vice versa. Advertising campaign usually begins on the date of product on the market and the product is kept in the strictest secrecy until the release of the first advertising message. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Step 3. Capacity Speed</span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">PR Program unfold as slowly as the flowers bloom. The campaign gained desired speed, it is necessary to allocate enough time on it. That's why PR often run for several months before the finalization of determined all the details of a new product or service. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">When you relying on public relations, there is no alternative. Unless you are going to present market wow, you have to start small and hope that the media campaign gradually give the desired proportions. (If you are really going to bring to market, "the invention of the century", may very well be that the PR you do not need it. Information spread without your participation.) </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Fortunately, the gradual promotion of the brand corresponds to how many consumers learn about new products or services. Today, a small tip in the news tomorrow a friend mentions something - and soon you're convinced that they knew about it product ever. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In advertising vice versa. Advertising campaign typically starts with a "big bang" and often - with machine-gun fire, "television commercials. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">And since consumers tend to ignore advertising information, the new campaign should be be sufficiently powerful and memorable, to rise above "the level of Noise. "The thing that is easiest to hide, it is advertising the price of one million dollars. If you divide this amount into small pieces and then spend it on advertising in various media, your message will simply disappear in the black hole "of advertising. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Step 4.Privlechenie Allies</span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold;">Why all do it alone, if others can also help you in spreading information? </span><br /><span style="font-family: trebuchet ms; font-style: italic;">Gradual deployment of a PR program gives plenty of time to win over Allies. Moreover, the mention of you in the press will promote attract volunteers. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Who are your Natural Allies? "The enemy of my enemy - my friend." When we wrote the book "The Rise and Decline of public relations advertising," we asked ourselves: "Who can be the enemy of such a book?". The obvious enemy - Advertising industry, then there are those who control the bulk of spending on advertising in USA. Who can be the enemy of the industry? Independent public relations agency, which selected bread PR departments of corporations advertising. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">And we sent Advance copies of this book 124 largest independent PR agency USA. And continued to send them copies of articles about our book, which appeared in press. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In response, we got a lot of responses like "We will gain additional copies, to send them to our customers and potential customers, "We invite you to speak at our conference, "We will write to editors industry publications, etc. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Collision interests, which was to create a book, and the momentum of our mailing caused enormous interest from the media. Wall Street Journal and many others specialized publications placed on the pages of the book reviews and pretty soon it hit the majority of the bestseller list. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In advertising vice versa. With the help of an advertising campaign is difficult to attract allies. And this Two reasons - time and money. If you're starting a brand with a "big Bang, you usually do not have time to seek support. In addition, Unions advertisers often fail because of money disagreements. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Step 5. Promotion of small to a large</span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Before man begins to walk, he crawls. And before he starts to run, he walks. Media work the same way. You start small, for example, with a little note to the newsletter, and then the information gets into the trade publication. Then you can go even higher - to the level of the business press. In the final After all, you may see your product or service on television. </span><br /><span style="font-family: trebuchet ms; font-style: italic;">With each new rung of the ladder of your brand's reputation is growing. Turning directly to the TV agent, you may get turned down. But if TV reporters know that about your products the magazines, they may call you. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">To the extent that as you climb up the medialestnitse, your brand is "dispersed" and continues to unwind on inertia. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In advertising vice versa. Advertising campaign often starts with a television. The idea, again the same is to make a "big bang", followed by will follow a more modest "reminiscent of" advertising. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Step 6. Improvement Product</span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Feedback - An important element of the promotion of the brand through public relations. If you are starting a campaign long before the actual withdrawal of a product to market, then you have the time to to improve this product before it reaches the market. This can be a big advantage. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In advertising vice versa. If the ad campaign is already running, the firm is tied to the product and its characteristics. Feedback is very small, and do not have time to change the product or service before they will be offered to consumers. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">So that World's First Pocket PC - Newton MessagePad, Apple has collected big press conference during the Consumer Electronics Show in Chicago. Having made the statement in the press, Apple has launched a traditional ad campaign "Big bang", including advertising on television. A voice from the aspirated reported: "Newton" digital. "Newton" personal. Newton: magic. "Newton" is as simple as a sheet of paper. "Newton" reasonable. "Newton" to study and understand you. "Newton" - is news. "But because of flaws in the system of handwriting recognition Newton received a lot of scathing reviews. The most deadly was a popular comic strip, who ridiculed Newton. From "I am writing a test sentence" ("I am writing test sentence ") is being" Siam fighting atomic sentry " (Siam struggling with atomic guards "). </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Potential buyer, willing to test Newton, wrote: "My name is Curtis" ("My name is Curtis"). Respectable business publication reported that under the heading "My Norse 1915 Critics" ("My Norwegian critics 15") - Newton recognized this way to write a sentence. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Too much bragging to a good does not. You are asking for something that the media debunked your products. It is better to launch a new brand in the humble - to ask friends and allies to give their suggestions and then refine the product so that it meets the needs of the market. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Palm Computing Newton took the idea as a basis and simplifying it by replacing the telecommunications function and a complex system of text recognition system, a simplified handwriting text input, Graffiti. As a result, a Pocket PC Palm Pilot enjoyed huge success. </span><br /><span style="font-family: trebuchet ms; font-style: italic;">In relationship with the media shy always wins bragging. If you ask for advice or an opinion, you're likely to get a lot of ideas that can be used. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Step 7. Improvement message to the consumer</span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Launching a new brand, you usually has a number of characteristics describing product, which you can be part of the brand. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold;">But which of the They focus? </span><br /><span style="font-family: trebuchet ms; font-style: italic;">This is one of those issues that can go endless debates on the board of directors. Too often, this issue is not solved, and the brand enters the market, accompanied by a long list of characteristics (as with Newton). Or adopted at the root wrong decision. The board of directors is definitely lacking objectivity. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Indispensable assistant in this may be the media. What product feature, according to a reporter or editor, the most important? In Eventually, the media are looking at new products from a consumer perspective. Their opinion not only useful, but it is quite possible that it was him in the first place heed the potential buyers. Media is governed by opinions of consumers. You Of course, you can go against, if you want to see what it will end. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">During many years, Volvo advertised strength and durability of its vehicles. In the same time, the media touted the safety of machines of this brand and was told about invention of three-point seat belts, deformable steering column, front and rear deformation zones, etc. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In the final Volvo finally gave up and shifted its advertising from the strength of security. Sales soared. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Forget about focus groups. Why pay consumers for advice, if the media will give them for free? Moreover, They back up their advice with stories that will help potential buyers adopt your ideas. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Does this mean that must always follow the advice of the media? Of course not. But only if you have for this reason. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In advertising vice versa. Once the campaign started, she "carved in stone." Change in strategy and message to the consumer in the middle of an advertising campaign is difficult, expensive and creates a bad image. </span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Step 8. Smooth start</span><br /><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">How can PR last phase of the program to launch a new brand? It depends on the many factors. Therefore, we recommend the "soft" start. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Get new product or service on the market is only after a public relations campaign end. The product will be submitted when ready. That is, if when the media do their job. Not before and not later. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Yes, smooth start confusing the budgeting and corporate planning. He even can disrupt production plans and distribution. Let this case. In marketing, as in life, the main thing - to choose the time. Right product in the the right time with proper PR support - an unbeatable combination. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In advertising vice versa. Typically, the advertising campaign is closely linked to the presence of a ready product. The first advertisement appears when the product goes on sale. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Home Most advertising campaigns - it's "time h" point "landing product on the shore. "Under the guise of advertising from the air and ground support promotions. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Military metaphor can decorate it at the meeting of sales, but it lacks flexibility when confronted with the real world. No one can predict the course of a PR campaign: how long it will take, what new ideas and new moves will be born. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">But better late than bad. </span><br /><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com1tag:blogger.com,1999:blog-6895087576539306619.post-76277119081966737592010-12-25T01:56:00.000-08:002010-12-31T02:05:14.280-08:00Contract for advertising<div style="text-align: left; font-family: trebuchet ms; font-style: italic;">«.....» ... ... ... ... ... ... .. 200 Mr.<br /></div><br /><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">"Name Enterprise, hereinafter referred to as Contractor, in the face ... ... ... ... ... ... ... ... ... ..., with On the one hand, acting under the Constitution, and ... ... ... ... ... ... ... ... ... ... ... ..., hereinafter referred to as the Customer, in the face ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... acting on the basis of the Charter, On the other hand, have made the following agreement:<br /></div><br /><div style="text-align: center; font-style: italic;font-family:trebuchet ms;"><span style="font-weight: bold;">1. Subject of a contract</span><br /><br /></div><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">1.1. Customer charges, and the Contractor assumes the obligation to carry out work on advertising of products the customer.<br /></div><br /><div style="text-align: center; font-style: italic;font-family:trebuchet ms;"><span style="font-weight: bold;">2. Responsibilities parties</span><br /><br /></div><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">2.1. Customer Contractor shall provide all necessary for its operation, information associated with the client's products ( mock-up required size, ...).<br /><br />2.2. Customer undertakes to make payment for the Contractor in accordance with Clause 3.1. and 3.2. this Agreement.<br /></div><br /><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">2.3. Artist Customer agrees to advertise, observing the amount and terms specified in subsection 3.1. and 3.2. this Agreement.<br /></div><br /><div style="text-align: center; font-style: italic;font-family:trebuchet ms;"><span style="font-weight: bold;">3. The size and method of payment</span><br /><br /></div><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">3.1. Customer Contractor pays for advertising in accordance with the attached invoice number ... ... ... ... ... ... ... ... ... ... ... ... because with which Contractor shall advertise the Client in the following media Media:<br /></div><br /><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">3.1.1. Edition - ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ....., Size - ... ... ... ... ... ... ... ... ....,<br /></div><br /><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">Number of publications - ... ... ... ... ... ... ... ... ....................................... ............, Date of publication ... ... ... ... ... ... ... ... ... ... ... ... ..<br /></div><br /><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">3.2. Customer agrees to make additional payments in case of increasing costs in the newspapers, TV and radio stations at the time of payment the Contractor Advertising Customer. Otherwise If Contractor is not obliged to do all the work stipulated in the Contract in full.<br /></div><br /><div style="text-align: center; font-style: italic;font-family:trebuchet ms;"><span style="font-weight: bold;">4. Responsibility of the parties.</span><br /><br /></div><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">4.1. In the case of to its obligations, each party may terminate the this Agreement with notice to the other party not less than 1 month.<br /></div><br /><div style="text-align: center; font-weight: bold; font-family: trebuchet ms; font-style: italic;">5. Term the contract<br /><br /></div><div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">5.1. Contract shall enter into force upon signature and shall be valid indefinitely - until the termination of the Agreement (the open-ended contract).<br /></div><br /><div style="text-align: center; font-style: italic;font-family:trebuchet ms;"><span style="font-weight: bold;">6. Addresses and details of the parties</span><br /></div><br /><span style="font-weight: bold; font-style: italic;font-family:trebuchet ms;" ><br />CUSTOMER</span>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-53402546050761238072010-12-15T05:09:00.000-08:002010-12-31T05:26:07.210-08:00Basic concepts of Media Planning<div style="text-align: justify;"><span style="font-family: trebuchet ms; font-style: italic;">Advertise - it means spending a lot of money. How to make so that the spent funds worked most effectively? Successfully solve this task technology allows media planning. </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Media plan - a plan for placement of your advertising messages. This document provides answers to the following questions: where to put what audience reach, as is often placed, when placed, how much to spend. Media plan is formed by analyzing a large number of factors that characterize one or another of media.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Determine which advertising channels should be involved and help number of indicators, which is useful to have an idea and those who order placement, and those who are doing it. These tsifirki with intricate titles now available advertisers through the activities of research organizations. These structures monitor promotional events and publications in virtually all media fix them, and treated using relatively complex computer programs using modern statistical methods. Advertise in these studies differentiated by products, brands, advertisers, program, display time, duration campaigns. As a result of these extensive studies determined all of the indicators necessary for the optimal planning of the campaign. Details collected and Representatives readership and viewership.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">This information allows us to answer the question what constitutes are people who prefer one or another "parking information. As a result, formed a database containing data on their age, sex, education, employment, social and marital status, income, assets. These databases allow to determine the lifestyle of representatives of different audiences, different media, their consumption and social preferences, attitudes toward specific publications, broadcasts, television channels, radio stations.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Thus, today the authors of the ad campaigns get very authoritative sources of secondary information, allowing no speculative and scientifically reasonable to plan advertising campaigns.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Basic concepts of media planning </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Rating - the size of the audience who had seen or heard specifically taken a program that reads a magazine, newspaper, etc. in a specified period time in relation to the total population. For example, if the program watched 25 percent of the audience, then its rating would be 25 points if you read newspaper, 15 percent, its rating of 15 points.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Average rating - the sum of ratings divided by the number of publications or broadcast messaging. CPT (cost per thousand) - the cost of coverage real (some studies), thousands of representatives of readers, viewers or the listening audience of any population in the region, the spread of the media. The cost of an advertising message in a specific media properties depends on the format, colors, location, program name, and other factors. This is, in fact, not the cost of colored pictures on the cover of a magazine, and the price of customer contact. Unit its measurement is just the rate of CPT (cost per thousand, "the price per thousand), that is, how much money you have to pay the advertising agency (TV-channel newspaper, radio), for example, to a thousand people was subdued resistance "TV-Park" to the effects of distilled water. That the CPT is that "conditional exchange" where in the world taken to compare the newspaper, Journal or television for buying it as a medium for advertising.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">That we should gather to "mix", "salt" and "prepare" the CPT? We take particular media channel, such as a newspaper, we believe the average number of readers per issue (better to take the figures from research because it simply does not reflect the circulation of the phenomenon of reading a newspaper a few people). If we place an advertisement once in one issue of a newspaper, the CPT is For all of your money invested in this location, the average number of readers of one issue of this newspaper (in thousands), for example, $ 10 000: 2500 = $ 4.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">GRP (gross rating points) - the overall rating, he's beloved domestic media planning tool. It represents the percentage of population subjected to advertising exposure or, in other words, the total weight of the impact. For example, for the week: Four roller twenty ratings - eighty-GRP; five rollers for ten ratings - fifty GRP. The total weekly GRP: 80 + 50 = 130. On the lingo customer order may be: "I want to buy three thousand GRP on television. "</span><br /><span style="font-family: trebuchet ms; font-style: italic;">TRP (target rating point) - a total ranking, but not for the entire audience, as GRP, but only for the target group.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Share of Audience Rating shows the percentage of those who watch specific program among those who at the same time watching TV. Calculated as the ratio of the rating program for the total rating of all the programs. The benefits of this figure is certain: You can compare the two programs that go in a fundamentally different times of the day, week or year. Therefore, the audience measurement, usually counted and the average rating and share. The popularity of the program (channel) that judged by both measures. Stabilization or fall in ranking for a growing share of audience may reflect a generally positive trend in popularity of the program.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">OTS (opportunity to see) - "a chance to see" ie the number of times (in thousands), which is given advertising message potentially could be seen (perceived). This basic concept underlying the concept of media planning and audience measurement (knowing the OTS, we can assume the number of people who saw your ad). Its modality determines the method of measurement. For example, for television it needs to measure the number of people who watched the program - Advertising medium rather than an assessment of their interest in it or to the most commercial. When multiple (more than one), advertising appeal, or more than one Media, OTS is equivalent to the sum of ratings in the thousands for all the posts (the amount of GRP). This indicator is also used to compare the number of contacts that are achieved in various campaigns.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">No less important indicators of "net coverage" and "net-achievement" (Netto-coveraqe, netto-reach), that is, the portion of the population or target group with whom you come into contact with a single advertising message. Next step - "accumulated net coverage" (accumulated netto-coveraqe), or that part of the population (target group) with whom you come into contact through several advertising messages in one media or one advertising message in within a month.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">In media planning takes into account two ways to accumulate audience:</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">• accumulation of audience specific media (eg software) for repeated ether;</span><br /><span style="font-family: trebuchet ms; font-style: italic;">• combined audience of several programs used as a promotional package campaign.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">We give an example of counting Reach for the four TV-programs.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; color: rgb(255, 102, 102);">Specific people Programme Total for program</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold;">I II III IV </span><br /><span style="font-family: trebuchet ms; font-style: italic;">1 + + - - +</span><br /><span style="font-family: trebuchet ms; font-style: italic;">2 + + - + +</span><br /><span style="font-family: trebuchet ms; font-style: italic;">3 - - - + +</span><br /><span style="font-family: trebuchet ms; font-style: italic;">4 - + + + +</span><br /><span style="font-family: trebuchet ms; font-style: italic;">5 - - + - +</span><br /><span style="font-family: trebuchet ms; font-style: italic;">6 - - + - +</span><br /><span style="font-family: trebuchet ms; font-style: italic;">7 + + + + +</span><br /><span style="font-family: trebuchet ms; font-style: italic;">8 - - - - -</span><br /><span style="font-family: trebuchet ms; font-style: italic;">9 + + - + +</span><br /><span style="font-family: trebuchet ms; font-style: italic;">10 - - - - -</span><br /><span style="font-family: trebuchet ms; font-style: italic;">Reach,% 40 50 40 50 80</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Note: a person № 1, № 2, № 3 ... which looked two or more programs is counted only once. This way of counting, of course also reduces the performance, but it is more strict and more honest.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Coverage ("cover") - the basic essence-rate advertising effects: it demonstrates the extent to which the task force. Than higher coverage, the greater the power of broadcast advertising message. Coverage has different meanings for different media. For example, if a million families in Russia have parrots, then advertising in a magazine with a circulation of one million copies of a special food for them, we achieve coverage of ten percent, that is, we hope, Believing that all planned recipients read our announcement. In reality, This, of course, a smaller percentage.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">There is a definite difference between Reach and Coveraqe. Coveraqe usually refers to a potential audience of media (TV, radio), and Reach is always used in relation to an audience that was actually achieved.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Profiles (Aflinity) - "profile, or correspondence" (Target group) - a measure of how correlated the net coverage as a percentage task force and a net covering the general population. Calculated by dividing the first the second and multiplying by one hundred. The higher the better, but should always be greater or equal to one hundred.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Frequency (Average OTS) - "frequency, or average ability see ", ie the number of times that the man who had a chance to see advertising, really saw her.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Possible at least equal to one. Calculated as follows: OTS in thousands of shares at a net advance in the thousands, that is equal to the ratio of Capacity to reality. Used to compare the number of contacts in which the advertiser believes that the consumer will react to ads only if you see it is not less than X times, and we need to count the number of actual contact with her one person.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Frequency - akin to Reach indicator. If Reach - a measure of "Spread" of the message, then Frequency - a measure of repetition. Frequency is GPR respect to Reach.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">This is a very important figure, but it is not easy to analyze because is an average rather than absolute numbers. If F = 1,9, then it means that the viewer could see this movie, on average 1,9 times. In the formula F = GPR: Reach clearly shows that the higher the frequency (F), the lower the achievement of (Reach). Problem media planning is just that, seeking to achieve this, care and the minimum feasible rate, we know that the consumer if u will buy it after the third (fourth, fifth, sixth, seventh) exposure. To "irradiate" the consumer several times, use, As a rule, additional media advertising. For example, two or three TV channel and two or three newspapers, plus a dozen places outdoor advertising. Combination of purely individual for each task.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">More detail, let's talk about the media plans.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">So, what is the media plan? This schedule, which contains information on the number of outputs of advertising of all types, which are provided in the campaign for the period of the campaign (or a certain period of time), which indicates Accommodation price, release date, format, duration of advertisement. Sometimes - special information associated with the time of submission of materials for publication and technical requirements for these materials (for example, features of the electronic format).</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">An essential feature of the media plan is to limit accuracy and specificity. That is, this document has a format that allows to manufacture and advertising not only in the agency, he designed, but also in any other. In this case, the advertiser should not be necessary looking for more information.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">In order to make the right plan, not one only information on the media. From the advertiser must receive sufficient answers to several questions on which we now dwell.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">A detailed description of the advertised goods or services </span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Media planning well enough to know the destination of the goods or services, the prices of similar goods or services, a position occupied by competitors. Unfortunately, not every advertiser is able to provide this information at the disposal of his agency. In this case, as a rule, the agency uses third-party sources - gets the information from the research firms that own extensive databases on product groups, brands within them. Sometimes it is solved over budget (expensive) zadachka, and make ad hoc market research.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; color: rgb(255, 102, 102); font-weight: bold;">Description of target audience</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Audience can be defined by socio-demographic characteristics (Age, sex, social status) on consumer preferences (Eg, those who only buys coffee beans), the style of life (those who spend vacation in August and September, the hotel is not below a certain category), by motivation (why buy this particular product). If the effects described by several disjoint groups, it is reasonable to work with multiple target segments or groups. Very useful to distinguish from a typical group of its representatives and Detail imagine his portrait, describing all any significant characteristics.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">The territory of the campaign</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Typically, the answer to this question does not cause difficulties for Advertiser: he's planning to sell a certain area. Campaign can be regional (Moscow and Moscow region), national (Russia), International (CIS, other countries) may include one or more regions. Note for one thing: when planning campaigns in several regions it is often advantageous placed not in the regional, and central, nationwide dissemination tools. This approach allows us to kill two birds with one stone: easy control of the agency and advertiser for the passage of information and in some cases save money.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Dates of campaign</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Campaign makes sense to coordinate with the seasonal fluctuations demand for the advertised goods. Typically, the customer has an idea about these processes. The only thing that should warn him - so it is that the first campaign (the so-called start-up) does not work immediately. Must have patience and not make hasty conclusions regarding the effectiveness of these efforts.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic; font-weight: bold; color: rgb(255, 102, 102);">Campaign Budget</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">Very often, the advertiser is based on real material opportunities in the current period. That is, many are spending on advertising as much as do not mind, or how many may spend. More precise or scientific, definition of Budget may be associated with the estimate of advertising costs the nearest competitor. These information is also available in research institutions or based on previous experience of the advertiser, is comparable to previous advertising costs with their results (Volume increase in demand or increase profits). For such approaches to the definition of budget has its own indicators and methodologies.</span><br /><br /><span style="font-family: trebuchet ms; font-style: italic;">That's all a short description of wisdom, hidden under the catchy name of "media planning."</span><br /><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-75351338082419566402010-11-30T02:57:00.000-08:002010-12-31T02:59:19.822-08:00Protect your eyes<div style="text-align: justify; font-family: trebuchet ms; font-style: italic;">When a person works on a computer, a huge burden placed on his eyes. The following simple exercises will help you, dear readers, not only to remove the stress from working with computers, but also to preserve vision.<br /><br />1. At the expense of 01.04 to close my eyes without straining the eye muscles, at the expense of 1.6 is widely open your eyes and look away. Repeat 4-5 times.<br /><br />2. Look at the tip of the nose at the expense of 1-4, and then move away to look through 1-6. Repeat 4-5 times.<br /><br />3. Without turning his head slowly to make a circular motion through the eyes of up-to-right-down-left and in the opposite direction: up-down-left-right. Then look into the distance at the expense of 1-6. Repeat 4-5 times.<br /><br />4. Keeping your head still, move the eye, fix it, at the expense of 1.4 up to 1.6 by right, then similarly down-right, right, right, left and right. Do move diagonally in one and the other side, moving his eyes directly at the expense of 1-6. Repeat 3-4 times.<br /><br />5. Without turning his head, eyes closed, "to look" right at the expense of 1-4 and right on through 1-6. Raise your eyes up at the expense of 1-4, drop down by 1-4 and move straight on view through 1-6. Repeat 4-5 times.<br /><br />6. Look at the index finger remote from the eye at a distance of 25-30 cm, and by 1.4 to bring it closer to the tip of the nose, then move gaze into the distance at the expense of 1-6. Repeat 4-5 times.<br /><br />7. Quickly blinked both eyes, then look away. Repeat 4-5 times.<br /><br />Perform these exercises at the first signs of fatigue the eye, or just when will give free time - and your eyes will thank you. Yes, please tell us about these exercises to your children. If they're over and over communicate with your computer, such exercises will not harm them. Oh, and one more thing. When you work at a computer (or read - all the same) from time to time try to keep your eyes on the monitor. It often helps to prevent fatigue, or at least significantly postpone its occurrence.<br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-31587028673173119822010-11-25T02:35:00.000-08:002010-12-31T02:50:36.983-08:00What is a "Corporate Identity?"<div style="text-align: justify; color: rgb(0, 0, 0); font-style: italic;font-family:trebuchet ms;">"Identity" - a concept introduced by theorists advertising. Abroad also used the terms "coordination of design," "Design look and feel of the enterprise", "system identification".<br /><br />Style - a combination of methods (graphics, color, Plastic, acoustic, video), which provide unity to all products company and promotional activities; improve recall and customer acceptance, partners and independent observers not only goods company, but also all of its activities; and allow to oppose their products and activities of goods and activities competitors.<br /><br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">Corporate identity - an individual firm, made at Review.</span><br /><br />Corporate identity - it means to build company image, as well as certain "information carrier", as the components of corporate style helps the consumer to find your product and your offer, forming his positive attitude to your firm, which took care of him, easing the process of selection of information or product.<br /><br />"High" corporate identity indirectly confirms reliability of the company, as it ensures that the company complies with all apple-pie order both in production and in any other activity.<br /><br />The concept of corporate identity is closely linked to the notion of image, as corporate identity - it is like a shell that is filled with concrete content. And this, full of the shell plus the activities Public Relations (PR) and create concept image of the firm.<br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">When should you develop a corporate identity?</span><br /><br />There are two opinions about when to develop your own Corporate Identity:<br /><br /> * as soon as they formed the firm;<br /> * the accumulation of sufficient funds and securing sustainable activities.<br /><br />It would be better to say that corporate identity should be given attention ever since the first days of establishment of the firm.<br /><br />You register your company with a certain name, the name of the company - Has the support of a certain style. Then - you order a print company, which represents shriftograficheskuyu composition and may be a carrier of corporate style ... and so on, at every step to build your company you meet with dilemma: to think about branding by bringing in what you create or postpone this headache for later?<br /><br />In fact, if you are not paying attention to the creation of corporate style of his enterprise, style, still emerging, other words - you create in this case, bad style. The longer it lasts, the harder it will be corrected.<br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">How to build work on the development of corporate identity?</span><br /><br />So, to start the firm, just declare them selves on the market?<br /><br />Startups are hardly necessary folder with the company style, you can do the usual folders. But trademark (Graphic or verbal mark) with a mandatory registration is likely to be necessary, if the firm is going, so to speak, on a long voyage on the stormy sea of a commodity market and services.<br /><br />Trademark or logo is the starting point for developing everything else. (As developed a trademark? Look in the "creative kitchen, "the designer here). Labeled brand names your business deals do not remain faceless. So the next step is a form business writing and the scheme layout of your ad (with trademark). If you later change the circuit layout of the advertisement or brand colors - Still your trademark will remain and will remind customers and partners about your firm.<br /><br />During the formation of corporate identity can adhere to the following principles. First - select all, create a certain image through the development of stile is constants, and then (if necessary) to develop new components of corporate identity and make certain it supports. Most important in the phase-ordering or manufacturing elements and carrier branding - It's still withstand a single style that would work on a selected image of the company.<br /><br />For the development of various media corporate identity better use the services of the same advertising agency. This the surest way to achieve unity in the performance of all elements and media corporate identity. Later, when the basic set of media branding will be developed, you will be able to manufacture them and use the multiplier services of different agencies and printers.<br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">"Identity" in the narrow and broad sense</span><br /><br />First of all, it should be noted that the concept of corporate style is interpreted in the narrow and broad sense.<br /><br />Under the brand name style in a narrow sense means the combination of trademark (and its inherent color), and its use Securities and advertising appeals (see example: logo and its use in the design form of business letters and business cards).<br /><br />Most firms are limited to just the narrow notion of corporate style.<br /><br />Corporate identity in the broadest sense - is the use of common principles of design, color combinations and patterns for all forms of advertising (print, on radio, television) business papers, technical and other documentation office, packaging products, and, sometimes, and clothing of staff.<br /><br />It is likely that the firm has just started its activities will not be able to reach the fullness of the phenomenon of corporate identity. On the other hand, began to operate in the market without the specific attributes of corporate identity, company miss the required time, postponing until later the formation of a consumer company's image. Moreover, a certain "promotional basis, the accumulated firm will be forfeited, as later, finding, na5konets style on the market there like a completely different company with a different "face".<br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">What are the main components of corporate identity?</span><br /><br />We give the approximate components of corporate identity:<br /><br /> * word mark;<br /> * graphic trademark;<br /> * colors;<br /> * corporate font;<br /> * corporate unit;<br /> * circuit layout;<br /> * slogan;<br /> * formats of publications;<br /> * advertising symbol of the company;<br /> * audio firm.<br /><br />Clarify some of these concepts.<br /><br />Verbal trademark - Usually assumed that this company name, made some graphic manner, unusual, memorable font. In fact, it's not quite true. Distinctive features of the verbal sign lie in its verbal construction, ie a combination of letters. Graphic tracing letters when it does not matter (otherwise - it will be graphic, but not verbal sign). It is important to note that a combination of letters verbal sign must form just a word, and not just be unpronounceable combination thereof. This may be known or a new word. It is important that the word meets the criteria of novelty and patentability in respect of certain goods or services.<br /><br />Here is a typical example, as described above. A combination of letters "Thielen" represents a word that meets the criteria of novelty and patentability with respect to a specific list of goods and services and because can be registered as a verbal trademark (logo). In this case, to be registered as a trademark can be zyavleno word "Thielen" as such, without giving him a specific graphic tracings. Attaching the word "Thielen is additionally a variety of graphics, color and style characteristics, the designer does not change the word and therefore does not alter the inherent novelty and protect ability. Over what works as a designer? In fact, he develops graphic mark, mainly based on the composition shape of the letters forming the word "Thielen." It solves the problem of the graphic branding on the basis of the word. The resulting original graphic composition can be registered as a graphical mark.<br /><br />Graphic <span style="color: rgb(255, 102, 102); font-weight: bold;">trademark</span> - Is any image that meets criteria of novelty and patentability in respect of a specified list of products and services, and duly registered as a trademark addressed to a specific owner (or group).<br /><br />Colours. Color is a powerful tool for identifying and can therefore be used as an essential component (trailblazing constant) as in the construction of the actual mark or logo, as well as to establish a system brand or corporate identity (see example). For registration and verbal graphic trademark select certain colors, which in combination the first item and create a certain image.<br /><br />Developing corporate colors, to consider the possibility of printers for printing: newspapers, for example, transmit only the basic colors, or use two options: color (with a complex range of colors) and black and white.<br /><br />Original font. For registration of printed products can be selected a specific font.<br /><br />Corporate block may include a trademark, company name, e-mail, bank details, list of goods and services, advertising symbol of the company, slogan. In the corporate unit may include all of these elements or only some of them. Corporate block is useful in many situations: from the design firm forms prior to making packaging products.<br /><br />The scheme layout may include a layout of the entire<br /><br />printed materials. It is particularly important for firms to have the scheme layout print ads. Used constantly, familiar to buyers form layout advertisements are much increased visibility and memorability of advertising ad.<br /><br />The format of publications. On all printed material can be extended particular, the original format, which also contributes to a better recognition information and promotional materials.<br /><br />Slogan - a short phrase, the motto of the company or product. This verbal advertising symbol of the company. which gives it an exceptional value as an element or image advertising funds.<br /><br />Advertising symbol of the company - a certain character or image acting on behalf of the firm in advertising and other (eg PR) activities. This may be representative of the flora, fauna or Homo Capiens in an amusing image. (See example - advertising symbol smstemy trade - the gold bull).<br /><br />Audioobraz - a musical phrase, song, a few notes for voice or musical instruments, the combination of certain noises, employees as if the identification mark of the company in radio and telerolikah.<br /><br />In fact this brand, decided audio facilities. The main function - the same as that of the graphic sign of the firm - identification. Strictly speaking, audio company should have all the criteria of the logo and perhaps, according to the law on trademarks registered as such. (see details).<br /><br />Often, audio firm uses audio slogan: specific, staging solution audio facilities company slogan (see above: slogan), which gives him appeal, memorability. The difference between audio and audio slogan only that Slogan it audiointerpretatsiya verbal expression, and audio an independent sound image associated with the firm (and the law mounted behind it by registration.)<br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">What is a "carrier branding?"</span><br /><br />Using the components of corporate identity as "building blocks" or modules, you can specify corporate identity in virtually everything that somehow relevant to the activities of the firm. Bearers of corporate identity can be:<br /><br />Attributes of business activity:<br /><br /> * printing company;<br /> * company letterhead;<br /> * envelope;<br /> * letterhead different types of documents;<br /> * business card;<br /> * folder - the registrar (cover) (see example)<br /> * price tag, label, (see example)<br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">All forms of advertising:</span><br /><br /> * press advertising;<br /> * radio and television advertising;<br /> * stand;<br /> * advertising on vehicles;<br /> * outdoor advertising;<br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">Means of identification, orientation:</span><br /><br /> * Index of travel;<br /> * Indices location<br /> * direction signs<br /> * sign<br /> * doorplate<br /> * badge, patch;<br /> * clothing of staff;<br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">Prduktsiya firm and its means of packaging, design, maintenance, implementation</span><br /><br /> * prodkutsiya<br /> * packing<br /> * wrapping paper (see example)<br /> * Labels and stickers<br /> * supporting documentation<br /> * Operating Instructions<br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">Attributes presentations, PR-companies</span><br /><br /> * prospectus;<br /> * information sheet;<br /> * booklet;<br /> * Calendar<br /> * poster;<br /> * pennant;<br /> * souvenirs;<br /> * clothing of staff;<br /> * bags, bags.<br /> * Advertising and Corporate Identity<br /><br />Corporate identity helps to achieve a certain unity in advertising, ordered even different artists, which increases its effectiveness.<br /><br />Bearers of corporate identity can serve all forms of advertising.</div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-29097596338773254772010-11-20T02:27:00.000-08:002010-12-31T02:32:53.833-08:00Advertising effectiveness. Motto.<div style="text-align: justify; font-style: italic;font-family:trebuchet ms;">Effective may be considered such ads, which immediately also attracts the attention of the consumer. While working on commercials D. Ogilvie recommends the following principles and techniques:<br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">Here are some of them:</span><br /><br />• It is not necessary to register trademark in a specific color scheme. Legal protection extends only to those specific colors, while the supply of sign in black and white cover any of his performance in color;<br /><br />• watch out for reproducibility, avoid small parts that merge with printing or any other reproduction;<br /><br />• think carefully about color, composition, location of sign, so that He, along with packaging of goods to create a single memorable image.<br /><br />Motto (slogan) - Shock line advertising, a short slogan, a short trope, or, as we have said, "battle cry" of the firm<br /><br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">All have become accustomed to such typical slogans: </span><br /><br />• Melts in your mouth, not in their hands;<br /><br />• STIMOROL - unique steady taste;<br /><br />• Nowhere except in Mosselprome (Mayakovsky);<br /><br />• Good to the last drop - the motto of the company Maxwell House since 1873;<br /><br />• TEFAL: you are always thinking about us, etc.<br /><br />We recall two basic objectives motto - to ensure consistent advertising campaigns and summarize key theme or idea, associated with the product or the company name. For example, the bag with crispy potatoes reads: "It's hard to eat just one!". The motto does not carry information for the consumer, but it creates emotional, subconsciously shaping attitudes to the manufacturer and advertised products. Good Slogan easily remembered, and hence in the brain Consumer laid sustainable positive attitude to the firm.<br /><br />The motto of the good of its functionality. The same shock phrase can be used in television commercials, billboard advertising, newspaper ads, and even on product packaging or in a store window. This kind of "information Message eye purchaser. " That is why the motto is regarded as one of the permanent identity elements, along with trademark and company name.<br /><br />Note that the slogan, in contrast to a trademark may vary with time. Coca-Cola Company over 100 years of existence has changed the slogan 98 times, and Trademark - never. Advertising and motto reflect the zeitgeist.<br /><br />It is very difficult to formulate rules of good writing slogans. After all, even taking the same recipe, a wonderful hostess cake while the other received only a miserable likeness. Nevertheless, remember: the motto should be be clear, short, easily pronounceable. It is desirable to coordinate the rhythm of the motto with the product, use onomatopoeic features of the language, as well as the principle of pun, such as: Knorr - tasty and fast.<br /><br /><span style="font-weight: bold; color: rgb(255, 102, 102);">Make an attempt to mottoes grouped as follows:</span><br /><br />1. Using friendly words and promises of good. You'll be pleasantly surprised affordability of our prices. User-friendly world of hotels.<br /><br />2. Repetition of the same letters in each word of the proposal. "Day" - makes good. It's time to drink beer.<br /><br />3. Repetition of words, sentences and their parts. It is easy to buy - easy to fly away. Sell millions - appeal to millions.<br /><br />4. Use of uppercase letters, digits, graphic characters. Remember the beautiful pill RFP. Ramis II - a leader in the design.<br /><br />5. The desire for simplicity and brevity. Mind and beauty: "Olivetti". Strength and Grace: Firm And Bu-Ai.<br /><br />Ads consist of a set of elements (components). Now is the time to understand their purpose and capabilities to this end, we consider first major. These include the title, illustrations, subheadings, the primary text echoes the phrase, mottos (slogans), trademarks (logos) codes.<br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-41443803215805672922010-11-15T02:08:00.000-08:002010-12-31T02:22:36.426-08:00Effective advertising at Ogilvy<div style="text-align: justify; font-style: italic;font-family:trebuchet ms;"><div style="text-align: justify;"><span style="font-weight: bold;">Advertising is not dispassionate it is able to bring either stunning success or fail.</span><br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">Some principles of effective advertising to be learned immediately: </span><br /><br />1. In order for your advertising noticed, requires an idea, and not simple, but good High-quality idea. Will not have this, and your ads will stay hidden, do not work.<br /><br />2. Text advertising is very important, but more importantly the rationale, argumentation. Development Any advertising begins with its justification, or rather - first study, and then develop.<br /><br />3. Relevance - one of the main factors in the choice argument. Good arguments (for relevance) may be a quality product, price, fast delivery, safety in operation.<br /><br />4. You advertise a new product. So it will be only once, so it’s when you are required to declare loud and clear, without equivocation. All that in a commodity is really new, it is imperative to point out. What is news is new? - What the readers do not know yet.<br /><br /><br />5. What question arises for the consumer, just get to know your commercials? - "How much will it cost?" If possible, include in the advertisement cost of goods.<br /><br />6. Useful quality of your product can be fully understood only by a specialist or yourself, but not necessarily to the consumer. So do not hesitate to assert obvious. Show the product in action, tell them how to use it, show what place he might take in people's lives.<br /><br /><br />7. Think about how to implement a consumer's mind the name of your product. It should keep in memory, so do not be afraid of repetition.<br /><br />8. Do not exaggerate, do not glorify your product the consumer is always skeptical configured and can turn away from you.<br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">And now tell you more about the impact of advertising on sales of goods. </span><br /><br />How to introduce your product to the consumer? It has been said that good advertising copy - it's good, but the argument - even better. For example, you advertising tool that moisturizes dry skin and at the same time a good clean it. How best to present this item? Cream for dry skin or a means for cleansing skin? How to submit a new product: a new species or as a cooked in new ways? On your choice depends on many things. In essence - this is your decision, precedes the development of advertising.<br /><br />Soul of advertising as we know is the advertising appeal. The consumer should know what benefits he will receive from purchasing your product. After all, you promise that he will certainly receive the benefit. "If the product is not intended satisfaction of consumer needs or desires, his advertising, ultimately, must fail "(R. Reeves). Thus, in deciding how to present consumer goods, you take the second (and no less important) decision that you promise, and in what form. The greatest success you promise the promise of those qualities commodity in which most consumers may be interested in the subject of their usefulness and competitiveness. What unique qualities of the product, so, of course, the weight your advertising promise.<br /><br />The winner is always the one who constantly directs its advertising to create a clear brand image. About 95% of all advertisements solve immediate problem, but the chain advertising each should contribute to a holistic brand image.<br />How to attract customers to the advertisement, what should be done to people remember it and, remember, act accordingly? Need ideas.<br /><br />Quality and its image. If in the eyes of the consumer goods are a sample of high quality, prestige goods is growing. Incidentally, unattractive Advertising makes you think that product is not better.<br /><br />You may have noticed that the majority of advertisements featureless and inexpressive, dull. Boredom does not attract anyone. Another thing, when you call the consumer pleasant feeling, captivates and ignites it, it awakens interest.<br />Creating advertising, it is very easy to fall into temptation and go on already trodden by someone the path that is to act on the pattern. As it is difficult it is better to exercise ingenuity. Never forget about the novelty of the goods: it is difficult provide anything more attractive than a novelty.<br /><br />You should know how to present products for men, women, children, farmers, residents of North or South, etc.<br /><br />Carefully organize the campaign. Do not attempt to embrace immensity. It is best to keep your entire campaign to a single intelligible message but all efforts to bring it to the consumer. Effective Advertising - Is the one that immediately attracts the attention of the consumer to the product.<br /><br />Advertising campaign to be successful, must adhere common advertising appeal and a single image that will remain for years unchanged. The only way to create the effect of "snowball".<br /><br />In developing the long-term campaign to visualize its purpose, the audience will learn well and develop a strategy.<br /><br />Hundreds of advertising campaigns are held annually in the United States, and the goal they have one - profit. But the strategy is all different. The optimal strategy is only on research.<br /><br />Identify the purpose and considering several intervention strategies, study audience that will be sent to your activity. Who are these people to which you are applying? Young or old? Rich, poor or middle class? Single or family? Their interests, lifestyle ...<br /><br />All those involved in your campaign should be clearly understand its strategy. Do not proceed with the implementation of an advertising campaign, while not sure that all three elements (purpose, audience, strategy) we found their reflection. Plan your work will, of course, different from what we have here offer an example. But fourteen points, suggested below, you should consider necessary. Otherwise, your work will be unprofessional.<br /><br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">WORK PLAN </span><br /><br />1. Your goal?<br /><br />2. What do you expect from advertising (specifically)?<br /><br />3.Provision for advertising. How much can you afford?<br /><br />4. Dates that you want to survive.<br /><br />5. Which media do you prefer: television, radio, magazines, newspapers or other?<br /><br />6. Advertising rates.<br /><br />7. What kinds of audience focus your advertising?<br /><br />8. Strategy that is how you act.<br /><br />9. Who will create your advertising?<br /><br />10. Who will assist in the implementation of advertising on television and radio?<br /><br />11. Who will assist in the implementation of advertising in print?<br /><br />12. That you will use to scale campaign (T-shirts, booklets, Bags ...)?<br /><br />13. How are you going to track campaign results?<br /><br /><span style="color: rgb(255, 102, 102); font-weight: bold;">REMEMBER! </span><br /><br />1. Advertising should not be aggressive - campaign should not be confused with the war.<br /><br />2. Beware of patterns.<br /><br />3. Avoid anything that "smells bad". Questionable taste - just to the detriment of the case.<br /><br />4. Do not tell stories of what not.<br /><br />5. Do not skimp on the appreciation - the word "thanks" is always nice.<br /><br />6. Monitor the results.<br /></div><br /></div>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0tag:blogger.com,1999:blog-6895087576539306619.post-28470715947501137712010-11-04T08:52:00.000-07:002010-11-04T08:59:47.787-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw41pyscwlJU8CXpYM52q7-0ulAHyztp9DXoDqo-uaKGppn1VZHm7iPiRHo8mXrfB7w0fknn2hpOYajaWWUDgsOb5mnYywkgIMkkgotjKkNGolPYPrhfezlToxg46kPqTiZj840Gd4Pu8/s1600/final.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 450px; height:400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw41pyscwlJU8CXpYM52q7-0ulAHyztp9DXoDqo-uaKGppn1VZHm7iPiRHo8mXrfB7w0fknn2hpOYajaWWUDgsOb5mnYywkgIMkkgotjKkNGolPYPrhfezlToxg46kPqTiZj840Gd4Pu8/s400/final.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5535724218156851362" /></a>4Pointshttp://www.blogger.com/profile/04551197800889239418noreply@blogger.com0