Friday, March 25, 2011

One way to retain your customers by PVC cards

In your personal environment is not necessary to have a person in sight to remember or have you faithfully, but in the business world is very different, it is necessary that your company is always present, in one way or another, on all clients or potential clients.

A fairly well known and widely used of course, is by promotional gift, Which through a pen or a key chain for example may be present in your life. By this we ensure that our brand is always in your mind that at the time you need our services we can remember and count on us.

But now we can not content just to be on the minds of our customers have to go a step further and have the client come to us as common place, in other words, we spend part of their main suppliers because of the attention and the treatment over time, we call this customer loyalty and one of the ways to do this is to compensate the client simply be.

PVC cards are a good way for us to build customer loyalty by cumulative points for services performed to reach number of these points can get a gift or service to be carried off in this way only to present this card he points earned will be charged for each service contract, without any discomfort to the client such as saving coupons earned on each purchase for use in other loyalty campaigns. This makes it much easier to give a gift to a client without having to think he may like or how they can maintain.

In short, the card is an alternative PVC within all possibilities for a c This will be an asset to the company as it gives the customer the services they offer, which is ultimately what customers are looking for.

Friday, February 25, 2011

How to tell if a brochure can give good or bad results?

As our experience in brochure design is concerned, we detected multiple qualities that give us the distinction quickly. The main thing is to get an excellent design that meets all expectations of what communication is concerned.

Usability: It is very important this concept depends on what type of brochure designs, but do not forget that its main mission to inform, and if you present a client with a brochure on the size of a business card with all the information to a body of very small, may not be accepted, and if not, many entrepreneurs and graphic designers envision different perceptions of their clients and perform pieces with paper too thick, excessive use of ink uvi or simply the format of the brochure is excessively large. In the design of the brochure must always prevail effective adequacy and its content and format.

Design and produce a brochure should always provide a unique and emotional, as each client has different needs in each piece, each person to whom this prospectus comes must also feel that experience, we get to steal this valuable time to get results, a creative and a text (Copy) to tempt us to take it in our hands and is open to see inside, so we can inform you about the best way possible.

In our experience have been many customers who have achieved great results with this tool, including some I know and they are our main stories as they managed to sell or resell a product that had little chance in the market. From a dental clinic with this tool has been passionate about the world of communication and publicity measures each movement to large institutions that use of currency whenever they have the opportunity to show something.

The booklet is a unique and acceptable results in relation to costs, an essential part in many campaigns and promotions, and a national instrument for many years on the market and continue to cover the needs of many businesses and institutions.

Tuesday, February 15, 2011

What types of brochures are available? How many can identify categories of brochures?

brochure design have identified or categorized into the following categories:

Brochures for businesses

Product Brochures

Service Booklets

Brochures nonprofits

Brochures for educational and institutional

Self-promotional brochures

Brochures of events for activities, events, openings ...

Corporate brochures

One of the most common assignments for advertising agencies, graphic studios and creative studios are design and development of brochures.

Each booklet covers one type of need varies according to the order, can be designed with a conceptual style with sophisticated details, sleek, innovative design or simply with a classic or current.

Tuesday, January 25, 2011

How to make a brochure to be really great?

All brochures have one thing in common between them, and a distinguishing feature at the same time,its creator, The graphic designer from passion to his craft, to make an excellent project is able to provide all that creativity to get the best results booklet.

The power of the brochures is very interesting, you can get unexpected doors open up, persuade, sell, write a story, change the perception of a company, is without any doubt an excellent tool for the world of communication.

Recommendation: Many entrepreneurs, managers or marketing communication, responsible for an assignment to a designer a number of qualities arguing about a service or product that is not really real, in the design a brochure advertising, we magnify, we can make our intentions, we can show our hand, but never under any circumstances use a brochure to argue a lie, a translating service or non-existent qualities of a real product, a brochure is a document that can have the same validity as a commercial contract, careful with our pretensions to increase sales, a lie applied to this medium can create major barriers to the credibility of a company

Wednesday, January 12, 2011

Brochure design, brochure design first steps

Thousands, millions .... Of brochure a daily invade the world in which we live, many think that the booklet came to an end in the Internet age, but from this post can be confirmed that the booklet is not dead and he still has a long life.

What would we do if in the future everything is digital, this technique may simply would value and we would much more advantageous value of other conventional pieces that we see in the network. Elegant, direct, and you can join us when we are not or do not want to be connected

Saturday, January 1, 2011

Why we selected the company name as 4Points ?

There is only one definition of marketing. According to Philip Kotler, considered by many the "father of marketing," Marketing is a social and managerial process by which groups and individuals meet their needs by creating and exchanging goods and services. Through its tools and strategies, marketing aims to make more known and visible a product or brand among consumers encouraging, from a few years ago, the great value that it has acquired Media Marketing.

The most important features of marketing are four, known in English as "4Ps" (4Points): Product, Price, Place and Promotion.

Product:
Is the set of tangible and intangible attributes that the company offers to the market, and represents the total benefits that consumers receive when purchasing.

Price:

The price is the amount of money the consumer is willing to pay for a particular good or service.

Place:
Includes all activities necessary to achieve a particular consumer product.

Promotion:
The Promotion is the set of activities to promote, advertise and make known to the market a company, its products and services.