What is the secret to a good SEO?

The secret of a good SEO is not a secret. The best way to get on the first page of search results on certain keywords is optimized to favor a construction site pages, and a quality content that meets the needs of its target (and that will create natural way links from other sites).

Integrate SEO Upstream

In most cases a bad SEO, is the site itself, which happens to be the culprit. The elements of penalization are many: poor use of content, dynamic navigation in JavaScript, Flash entrance pages and more. Equally blocking factors for the robots of search engines.

The biggest mistake is to continue to try to develop a site based on traditional patterns. First, we believe technology by selecting the languages, the solutions of updates, signage. Then harvest the information often based on documents printed with a redistribution of content across pages. And finally, we realize the editing and final publication.

And it is only then that is concerned SEO and / or we find that the site is very poorly rated or non-existent at Google ... and hey, we decided to contact an agency specializing in SEO.

Yet it is far from the days when professionals SEO were able to optimize the result after the fact through satellite pages (doorway pages) or with investments of Meta Tags optimized. Today, website designers will also need to know the factors that facilitate the listing of sites and those that block because this is where he should intervene.

Ask yourself the right questions

If this knowledge is not acquired, site managers must work hand in hand with experts in SEM (search engine marketing) to ensure that all details are taken into account when building the site:

Questions to Ask Before Development:

• What search engines are the largest in its market and what is their function?

• What strings of keywords used by the target site are most popular?
  
•  How is it that the site will be done technically and what are the implications for its SEO 

• How are provided the names of pages and directories in the organization of the site?

• What features are planned and how will they be integrated?

• Who will write the content? And these persons have been trained for writing optimized content?

• Are designers, producers and developers are aware of the importance of search engines on site traffic?

• Who will validate the construction site?

• Who will work on the application link partners?

• Who will analyze the positioning of the site and provide optimization tips?

• Etc. ...

In Conclusion

Getting a good ranking is not alone. Do not forget that search engines constantly adjust their algorithms and the only sites that pass through a reorganization of the results are those with quality content which are updated regularly and are built to "standards" on the web.

Strategy research keywords for your SEO

So you've decided to venture into the world of SEO. The first thing you should do is determine the direction of your optimization campaign site against keyword phrases you want to target. This article will discuss on how to find keywords for your SEO campaign, a method slightly different from the PPC (PPC).

Many publishers of websites immediately know what keyword phrases they use. If you think you know what you want before you begin, take a step back and ask yourself if this is really the best keyword phrase for your site. Indeed, it may very well be the key phrase perfect, but if this is not the case, you could spend your money, your time and energy trying to obtain positions that you don ' never reach and that will generate little traffic.

There are key points on which we must look by choosing a key phrase:

 

• Relevance This expression is it appropriate to site content?

• The frequency search : Users are they looking for that exact phrase?

• Competition What is the competition on this key phrase? What is its rate of feasibility?
  
  

To begin, create a list of key phrases

That is where all research begins by keywords. Before you take a look at search frequencies and your competition, you must create a list of keyword phrases appropriate. Open an Excel document and enter all appropriate expressions that come to mind, follow the way of brainstorming. At this stage, there is no wrong answer.

Once you think you've finished, go back to your website. Open it and navigate to it by noting all new other relevant terms that come to mind when checking your title tags and the editorial content of your pages. That is, do the same for your competitors. Visit some sites that compete directly with you and write down all the key phrases that seem relevant.

At this point, you should get a long list of potential key phrases, and this list will expand as you study the frequency of finding each key phrase.

Find a Tool for keywords

The next step is to use your search engine keywords favorite. There are several ways to find two of the most popular WordTracker and Keyword Discovery. It is important to note that no search tools Keyword not give you 100% of actual research carried out. In most cases, they will give you a sample of representative figures from several search engines. Using these figures is better when comparing two expressions to find which is the most popular, rather than determining specifically how you can generate traffic.

Check the search frequency

Once your search engine keywords open Start by entering your keyword phrases and write the best search frequencies. Make sure you do for each additional keyword phrase that the results will give you and as you feel appropriate for your site. The exact number of searches required to determine if a keyword phrases is acceptable depends largely on your industry and also the tool you will use. A key phrase generating 100 searches per month may be perfect as a secondary keyword phrase, but in most cases is inadequate for main key phrase.

Sort your list

You should now have a near-exhaustive list of potentially targeted phrases and frequencies of relevant research. Sort this list in descending order, based on the number of searches, for the most popular expression is at the top. In many activities, key phrases are the most popular "inaccessible" because of strong competition, but we will decide that later.

Check the competition

The next step provides an overview of competition for each phrase. In the next column of the table, place the number of results on Google for each keyword phrase. In most cases, the higher the resulting number will be low, the easier it is to compete for placement of the pages (this is not always the case, it is only an indicator).

Your list of search frequency and number of entries in competition. If you're lucky, you will immediately see a keyword phrase that will meet the right criteria: frequency of high research and few competing pages. It will be then your key phrase ideal.

But this phrase does it really the content of your site? Go check on Google and check the sites obtained for this phrase. Your site corresponds to the same content of these pages indexed? Sometimes, it may not because your sentence can have several meanings (especially true if using acronyms). This phrase can also be a completely different part of the world if you have a geo targeting (2 cities may have the same name) or may enter into "mega" competition with sites such as Ebay, Amazon, Wikipedia ... If you see such sites in the results, it should review the feasibility of the phrase.

Also take a look at number of back links and pages indexed for each site. Do you have the same results for your site? If you see that the first 10 sites have hundreds of back links and yours only a dozen, he'll have to find another phrase. If these sites have only a few dozen (less than 100) of back links, and you always your dozen, you can compete, if you are planning a campaign of back links. The number of pages indexed is less important than the number of back links But if you have 6 pages indexed and want to compete with sites that have hundreds of pages indexed, your results may be weak.

The ideal is to find a phrase that is relevant, which offers a frequency of important research, and whose competition are reasonable.

Select an expression to generate qualified traffic

In SEO, it is preferable to work on One main key phrase which defines the overall theme of the site, and target several secondary key phrases and relevant to each section of your site. SEO, the number of key phrases that your target is determined by the size of your site. Indeed, the longer your site has many pages, you will have the ability to work on a larger number of key phrases (1 to 2 per page).

The key phrase that makes most of research is not often the best solution. This is particularly true for the real estate market. It is therefore preferable to work on this term over the area. In addition, people who are looking for a property, the look still in a specific geographical area.

In conclusion

Do some research to find the best keyword phrase is the foundation of your SEO. Otherwise you will evolve as your blind SEO objectives have not been clearly defined. Take the time to do this upstream research and whether the expression of your dreams so that you find is actually beneficial. If it turns out that this is not the case, it is preferable to review your strategy keywords before you invest your time and money in an unsuccessful SEO campaign. Knowing the level of competition and the frequency of searches for a specific keyword phrase you will input to make better decisions and increase your chances you better positioning in search results.

The SEO should be part of the process of creating a site

If the SEO has changed a lot since 5 years, it still relies on two solid foundations: the relevance of the texts that make up the pages of a site and the technical accessibility for search engines.

These two prerequisites are essential, ideally, be taken into account as early as possible in the process of creating a website!

Because, unfortunately, the SEO is not yet considered, as an essential step in designing a site. Even if the habits of entrepreneurs change slowly on this.

Today, the decision to work its natural search results more often of poor positioning against its competition a real awareness of the potential revenue from search engines.

Saving time and money

On second thought, think the SEO of the site from the design of it has only advantages. It is primarily a quick win in terms of audience. By using the best tools provided by search engines (report forms, protocol sitemaps, RSS feeds ...), it is possible to begin indexing a new site within 15 days after its release.

The first visitors using search engines can find you in the month following the launch. They then constitute a traffic that will only grow as and when the life of the site.

Why then delay the arrival of the first visitors or customers considering SEO as a task schedule. The time spent on SEO while creating a site is an investment that can quickly be dampened!

It is also a very significant financial savings. Imagine: this is your website online, but made no optimization for natural search. Or explicit URL or securities differentiated from one page to another ... The establishment of recommendations referencing, whether from yourself or a specialized agency, almost certainly ask a new intervention technique, resulting in a over cost "t of high development.

Taking into account the SEO of your site from its inception, you include in your initial budgets all technical optimizations of your site. And you avoid having to pay again a few months later, after a poor reception by search engines.

Simple techniques to develop

Establish a policy of SEO when designing its website is not binding as it seems. Techniques, and habits, that are involved in the SEO take especially good sense. From a semantic point of view, we must think first to speak the same language as your visitors and use words that they are likely to look.

So if people in the trade refer to “credit consolidation" is the term "debt consolidation" that are now the majority of requests related to this area. It will therefore be the last words he should use primarily on your site. Once these strong words identified for each page or each section, they will be used at strategic points of your pages: title, URL, caption images, Meta tags...

Technically, the basic optimization of your site will mostly avoid blocking points. Should be abandoned, or minimize the use, elements that search engines are unable to read, such as Adobe Flash, JavaScript or forms.

We prefer the navigation structured around text rather than around images, because the engines in the current state of technology are unable to decipher them. The development of optimized URLs, using rewrite engine available on Apache or Windows, can also prove very positive. Finally, crucially, we must ensure that every link on your site is readable by search engines.

Optimization by combining semantic and technical accessibility, you give your website the best chance of being visible and well positioned in Google and its competitors.