Create a website

Do you remember the days when having a website was a necessary tool for every business? Websites were the wave of the future and dream of doing business online filled our heads with visions of revolution in the way commerce was conducted. With a website, a company could reach new customers and interact with potential buyers on a global scale. A website was indicative of a company's technological prowess, symbolic of the desire to innovate and evolve with developments in the industry.

Today, that mindset has changed dramatically. We all know that we need a website, but many of us think that the mere fact of having one is enough. In reality, there are studies that indicate that many companies active on the Internet have not hit their website for years. They have never spent any time improving functionality and appearance, and are still learning the basics of usability of websites and the potential of SEO (optimization for search engines). Although his "r, we all recognize today that a website is a vital economic asset, if done correctly. It is easy to observe that if your site is outdated, it serves you. Conversely, a well designed website can make all the difference. This is the first place users go to find information about your products and services, serving as a generator of contacts, CRM, and even place of business.

We've all heard the adage about first impression and it's no secret that it is the most important factor in how people will remember their first meeting with you or your website. On the one hand, a web site well designed and easy to use will present your company and your brand, leaving an impression with customers. On the other, an outmoded and inadequate you can do more harm it can help. Potential customers will eliminate you as a possible supplier after the interaction of your mark and the low quality of your site in minutes.

I'll use an analogy with real estate to illuminate this idea. Impress your visitors when they arrive in your home if it is clean, well kept, with manicured garden. Conversely, if they arrive in a house that collapses and decays, where the paint is peeling, and with weeds in the garden, they will immediately get an idea of who lives there . Is he lazy? Maybe. Or maybe he nat no time to care for her property. Anyway, the first impression is not positive. We all try not to judge a book by its cover. But online, a website is the front of a started, it represents the face in the digital world, so in this case you can not judge just on the cover.

Which brings us to the question you ask yourself: and my website in? By answering the following questions, you can find out if it is time to redesign your site, or to consider simple modifications. Or maybe it does not need to be worked at all. Ready to Learn?

Home page

• Visitors can they immediately say who you are and what you do?

• Your Site Is clearly organized, highlighting the navigation?

• Your home page does give a first impression that prompts users to click on each link?
  
  Performance

• Does your images, videos and pages load quickly?

• The coding of your site is it clean?

• Does your site offers a search feature? If yes, is it quick and useful?

• Have you done any testing as to whether your site is displayed correctly regardless of the browser used?
  
  Quality of content

• The content of your site is it written in a clear and convincing? He speaks to your target?

• Have you included relevant and useful resources such as case studies, white papers, articles and / or lists of links?

• Does your content effectively describes your products, services and other benefits?

• Is your content targeted to satisfy the users as well as search engines?
  
  Links and Navigation

• First and foremost: Is that all your links work?

• Links are they readily identifiable?

• Your links do they use descriptive anchor text and incentives?

• Your main menu navigation it is consistent and present on every page of your site?

• Your Navigational gives access to your entire site?
  
  Critical pages

• Do you have a page that describes your products and services?

• Do you have a page About"That describes your business?

• Does your page ContactIs clear, informative and thorough?

• Do you have a page where users can ask questions and answer them?

• Do you have a topic " Testimonials» ?

• Do you have a blog that you update regularly?

• Do you have buttons social bookmarking to take advantage of Web 2.0 ?
  
  Usability

• Your site is it organized so that information is easy to find?

• Do you have a site plan which sets out the organizational structure of links to all your pages?

• Your site is it "user-friendly (suitable for all users)?

• Is your site easy to read and written content for the Web?

• Do you use lists, securities and other stylistic elements to organize and present your content?

• Do you "call to action" which intimately users to take desired actions?

• Do you use style sheets (CSS) to control the layout of the site?
  
  Optimization for search engines (SEO)

• Your site is it search engine friendly? (Suitable for search engines)

• Have you optimized your site for specific keywords and relevant?

• Have you built a campaign relevant backlinks and highly qualified?

• Have you used online media relations and social media marketing for SEO benefits?

• Your navigation menu does give access to your entire site?

In Conclusion

Now that you have answered all questions (not exhaustive), you must decide what you will do. Start analyze your competitors to observe what they do and make up for lost time. Then conduct a satisfaction survey with your users to know what they think of your site and what Specials and other feedback, do not wait, assess and respond.

Make as many changes as necessary to improve your website and become a real asset to your company, it shows that your Web presence generates contacts and sales necessary impact on your economic performance.

What is the secret to a good SEO?

The secret of a good SEO is not a secret. The best way to get on the first page of search results on certain keywords is optimized to favor a construction site pages, and a quality content that meets the needs of its target (and that will create natural way links from other sites).

Integrate SEO Upstream

In most cases a bad SEO, is the site itself, which happens to be the culprit. The elements of penalization are many: poor use of content, dynamic navigation in JavaScript, Flash entrance pages and more. Equally blocking factors for the robots of search engines.

The biggest mistake is to continue to try to develop a site based on traditional patterns. First, we believe technology by selecting the languages, the solutions of updates, signage. Then harvest the information often based on documents printed with a redistribution of content across pages. And finally, we realize the editing and final publication.

And it is only then that is concerned SEO and / or we find that the site is very poorly rated or non-existent at Google ... and hey, we decided to contact an agency specializing in SEO.

Yet it is far from the days when professionals SEO were able to optimize the result after the fact through satellite pages (doorway pages) or with investments of Meta Tags optimized. Today, website designers will also need to know the factors that facilitate the listing of sites and those that block because this is where he should intervene.

Ask yourself the right questions

If this knowledge is not acquired, site managers must work hand in hand with experts in SEM (search engine marketing) to ensure that all details are taken into account when building the site:

Questions to Ask Before Development:

• What search engines are the largest in its market and what is their function?

• What strings of keywords used by the target site are most popular?
  
•  How is it that the site will be done technically and what are the implications for its SEO 

• How are provided the names of pages and directories in the organization of the site?

• What features are planned and how will they be integrated?

• Who will write the content? And these persons have been trained for writing optimized content?

• Are designers, producers and developers are aware of the importance of search engines on site traffic?

• Who will validate the construction site?

• Who will work on the application link partners?

• Who will analyze the positioning of the site and provide optimization tips?

• Etc. ...

In Conclusion

Getting a good ranking is not alone. Do not forget that search engines constantly adjust their algorithms and the only sites that pass through a reorganization of the results are those with quality content which are updated regularly and are built to "standards" on the web.

Google is changing its ranking algorithm

According to an internal source, Google is preparing to make changes in its ranking algorithm to better fight the series of links to malicious sites positioned at the top of engine results. Spammers have to watch out ...

Cyber criminals to attack Google

In recent months, cyber criminals have used all optimization techniques contrary to Google's guidelines (Black hat SEO) to manipulate search engine results.

Where it all began, only a marginal fringe of cybercriminals had managed to position itself in the first results.

But after a few months, these same “gangs" Literally stormed the overall results. Last week, seeking in the news, Top 5 results all led to malicious sites.

Obviously, if Google fails to implement a response to this manipulation, users might quickly lose confidence and Google would suffer. The anonymous source at Google who gave this information to WebProNews, said changes  in the algorithm are already underway to fight against this type of spam. Once the changes made, users should no longer see “as often this type of spam«.

1 million links to malware sites on Google

A report by Panda Labs (publisher of the anti-virus software Panda Antivirus) has identified more than a million links to malicious web sites for research on auto parts, especially for Ford and Nissan. Google noted that many phrases mentioned in the report were quite rare queries. An expression like "1989 Nissan Pickup Truck Check Engine Light Troubleshooting," for example, appears only on sites created by malicious spammers.

Note that malicious sites, connecting to it, among other things allow the unannounced download spyware software. An experienced user can identify such sites through URLs displayed in green alien under the description of the outcome.

5 tips for being a good Internet Marketers

The Web Marketing is to make a list of actions to convert the prospect into a customer. Always via a website, Internet Marketers will usually manage to convert the single user and prospect into a customer.

Although his "r, Web Marketing is not given to everyone because you must have an overview of the website and know your target and your products. But you will find below five tips to improve you as Internet Marketers.

1 - Do not send someone from your competitors

This may seem silly, but you must be the seller. Never send a customer at one of your competitors because you do not have the desired product. It is better that you order the product and you're through. In case you send one of your clients at one of your competitors, you lose forever if you prefer your competitor, or just the product that you do not dear to his heart.

2 - Know your target

Your target is the primary purpose of your website. Your site must be built not for your company but for your target. Consider that you tell your Internet Agency "Create the site according to my clients." You should be able to respond quickly and without searching all the expectations of your target. Similarly, a site must meet the needs of your customers (your target =) if your site is not there, you lose any chance to improve your conversion rate.

3 - Never forget the importance of advertising

Despite the fact that your site is very well known and you have many clients, never neglect the pub. The ad will draw new customers who bring themselves to others (Viral Marketing). Do not create targeted ads that target that you are familiar with, do not ever targeted ads because they are very demanding budget and offer only very rarely good rates of return. And advertising should never be neglected, it broadens your network and enables your business to grow.

4 - Forget Buzz Marketing

Buzz Marketing generally brings a lot of visitors and new prospects. However, a buzz can destroy your image if not controlled. In this way only gives you a buzz rarely interested users, purpose of a buzz is to inform you not bring you customers. If you make a buzz for your site, be careful not to offend. Fun yes, but not offensive. Do not overdo it either although it is very effective as a tool, the more you abuse it least it will be beneficial.

5 - Be his "r you

A salesman who speaks always knows very well its offer if it is a good trade. Well it's the same on the internet. You must know your job. Know your offer is generally very long because you must learn about each of your products and know each characteristic. But this is the best way to bring back customers. I remember once I was talking with a contractor, it was not aware of any bid, it changed my business. This is important in a visual encounter but via email, you can always search a bit before answering.

In Conclusion

We finish for advice to be a good Webmarketer. Once you're his "r fill out each of the above, Marketers bringing you a new client business. Although his "r, watch each type of client because they can all earn you a lot or you do lose a lot.

Strategy research keywords for your SEO

So you've decided to venture into the world of SEO. The first thing you should do is determine the direction of your optimization campaign site against keyword phrases you want to target. This article will discuss on how to find keywords for your SEO campaign, a method slightly different from the PPC (PPC).

Many publishers of websites immediately know what keyword phrases they use. If you think you know what you want before you begin, take a step back and ask yourself if this is really the best keyword phrase for your site. Indeed, it may very well be the key phrase perfect, but if this is not the case, you could spend your money, your time and energy trying to obtain positions that you don ' never reach and that will generate little traffic.

There are key points on which we must look by choosing a key phrase:

 

• Relevance This expression is it appropriate to site content?

• The frequency search : Users are they looking for that exact phrase?

• Competition What is the competition on this key phrase? What is its rate of feasibility?
  
  

To begin, create a list of key phrases

That is where all research begins by keywords. Before you take a look at search frequencies and your competition, you must create a list of keyword phrases appropriate. Open an Excel document and enter all appropriate expressions that come to mind, follow the way of brainstorming. At this stage, there is no wrong answer.

Once you think you've finished, go back to your website. Open it and navigate to it by noting all new other relevant terms that come to mind when checking your title tags and the editorial content of your pages. That is, do the same for your competitors. Visit some sites that compete directly with you and write down all the key phrases that seem relevant.

At this point, you should get a long list of potential key phrases, and this list will expand as you study the frequency of finding each key phrase.

Find a Tool for keywords

The next step is to use your search engine keywords favorite. There are several ways to find two of the most popular WordTracker and Keyword Discovery. It is important to note that no search tools Keyword not give you 100% of actual research carried out. In most cases, they will give you a sample of representative figures from several search engines. Using these figures is better when comparing two expressions to find which is the most popular, rather than determining specifically how you can generate traffic.

Check the search frequency

Once your search engine keywords open Start by entering your keyword phrases and write the best search frequencies. Make sure you do for each additional keyword phrase that the results will give you and as you feel appropriate for your site. The exact number of searches required to determine if a keyword phrases is acceptable depends largely on your industry and also the tool you will use. A key phrase generating 100 searches per month may be perfect as a secondary keyword phrase, but in most cases is inadequate for main key phrase.

Sort your list

You should now have a near-exhaustive list of potentially targeted phrases and frequencies of relevant research. Sort this list in descending order, based on the number of searches, for the most popular expression is at the top. In many activities, key phrases are the most popular "inaccessible" because of strong competition, but we will decide that later.

Check the competition

The next step provides an overview of competition for each phrase. In the next column of the table, place the number of results on Google for each keyword phrase. In most cases, the higher the resulting number will be low, the easier it is to compete for placement of the pages (this is not always the case, it is only an indicator).

Your list of search frequency and number of entries in competition. If you're lucky, you will immediately see a keyword phrase that will meet the right criteria: frequency of high research and few competing pages. It will be then your key phrase ideal.

But this phrase does it really the content of your site? Go check on Google and check the sites obtained for this phrase. Your site corresponds to the same content of these pages indexed? Sometimes, it may not because your sentence can have several meanings (especially true if using acronyms). This phrase can also be a completely different part of the world if you have a geo targeting (2 cities may have the same name) or may enter into "mega" competition with sites such as Ebay, Amazon, Wikipedia ... If you see such sites in the results, it should review the feasibility of the phrase.

Also take a look at number of back links and pages indexed for each site. Do you have the same results for your site? If you see that the first 10 sites have hundreds of back links and yours only a dozen, he'll have to find another phrase. If these sites have only a few dozen (less than 100) of back links, and you always your dozen, you can compete, if you are planning a campaign of back links. The number of pages indexed is less important than the number of back links But if you have 6 pages indexed and want to compete with sites that have hundreds of pages indexed, your results may be weak.

The ideal is to find a phrase that is relevant, which offers a frequency of important research, and whose competition are reasonable.

Select an expression to generate qualified traffic

In SEO, it is preferable to work on One main key phrase which defines the overall theme of the site, and target several secondary key phrases and relevant to each section of your site. SEO, the number of key phrases that your target is determined by the size of your site. Indeed, the longer your site has many pages, you will have the ability to work on a larger number of key phrases (1 to 2 per page).

The key phrase that makes most of research is not often the best solution. This is particularly true for the real estate market. It is therefore preferable to work on this term over the area. In addition, people who are looking for a property, the look still in a specific geographical area.

In conclusion

Do some research to find the best keyword phrase is the foundation of your SEO. Otherwise you will evolve as your blind SEO objectives have not been clearly defined. Take the time to do this upstream research and whether the expression of your dreams so that you find is actually beneficial. If it turns out that this is not the case, it is preferable to review your strategy keywords before you invest your time and money in an unsuccessful SEO campaign. Knowing the level of competition and the frequency of searches for a specific keyword phrase you will input to make better decisions and increase your chances you better positioning in search results.

Five tips to improve the usability of its site

A site at once beautiful, practical and efficient: it is ideal for any marketer or developer.To get there, return to the state of the art in ergonomics and trends in graphic design and navigation.

Finding the right balance between function, material and its user is based on work ergonomics. Applied to the Internet, the interface is looking for a site at once beautiful, practical and effective.

Good ergonomics for a Web site can be defined by a coherent set of three elements: usability (architecture and navigation system), utility (content and services), and design. Optimal ergonomics has a positive influence on the purchase and loyalty. But in practice, this work takes time, knowledge and know-how.

1 The fundamental efficiency and speed

The navigation part of the usability of a site. With the evolution of the structures for hearing and the passage of an audience composed mostly of enthusiasts keen interest in Internet technology and the Web 'to an audience more representative of the population as a whole The usability of the sites is increasingly considered so utilitarian. Customers today have special needs, they seek to answer. Browsing today must strive towards satisfying those needs. It must allow access as easy as possible to the response sought, without detours or artifice. This trend also affects the content and services, and is the source of the proliferation of individualized advice and buying guides.

The other major breakthrough in navigation, relates to internal search engines. "The difficulty of the Web, from the outset has been to manage long lists of results. Today, commercial sites for example, help define the scope of research and also provide a post-sorting, structuring the list of results by an effort segmentation, price or type product. This is both good for the site and the Internet. " 

2 choices here: location and selection

Menus: there are more and more horizontal menus on the home pages, supplemented by sub-vertical menus. "This type of menu has the advantage of defining the width of the site and supply. The submenus symbolize its vertical depth. "This trend is also related to the density of content of many sites, which are forced to redistribute the items to avoid endless scrolls.

Navigation bars progressive: they help in identifying the site and navigation bottom. "Even if they are not yet widely used by Internet users, because it is a fairly new phenomenon, they are very useful when the site is more than three levels deep. They can also bring up the menu tree outside, allowing the disappearance of some of the submenus. Consider that if the sub-menus, once peeled, exceed the height of the screen, we must review the navigation system. And keep in mind that when navigating, the user forgets to as and the actions he has done. " 

Links: even if users do not need that their states 'click here', it is better to keep emphasizing the links, except in the menus (avoid double indices) in order to save time for the user in locating. However, the underline is a clue to be quite strong enough. "Blue is no longer mandatory," 

3 The graphical choices: reduce and prioritize

"A good home page, now it's three stages of display: what users need to see first (logo, products), and navigation tools (main menu, search engine, interactive tools such as simulations or registration for a newsletter, etc..), and finally what needs to be found on the homepage but is of lesser value in use (secure payments, conditions of sale). The environment graph should prioritize these steps. It also brings added value and credibility to the site through its layout, clarity and organization of its contents.

In terms of trends, the time is the alleviation of the pages, with white backgrounds that offer maximum visibility and image of modernity, the reduction of visual home page to better highlight those been selected, the limitation of frames, with increased gaps between areas of content, and the colors less vivid than before.

4 Be in the trend or not

Comply with graphic modes and trends navigational Is it necessarily beneficial? Laura Savage's response is mixed. "It's a matter of belonging sector. Arriving on a page, the user takes very little time to analyze the compliance of a page with his research. We must therefore give the minimum essential industry codes, which mean he is where he wanted to happen. Hence the interest in sect oral audits. Then, a site that works in time is a site that knows how to build a strong identity as loyalty through memorization, memorization and password including graphics. The last layer, that fashion is superficial. She will nevertheless demonstrate its dynamism. " 

5 How to improve usability through testing

Testing upstream, putting users in situations of navigation on the project site, is often insightful. It is a tool for decision support in the upstream process of developing a new site. But usability tests prove even more useful in the case of a new version. "Keeping the Internet is difficult, time coa" expensive. Therefore, during a redesign, it is important not to disrupt its former users. We therefore recruited 50% and 50% of prospective customers for testing. "For sites that do not have the necessary budget, statistics navigation can be a partial responses: they can know where the problems lie, but n does not suggest, contrary to the tests, what are the causes.