Strategy research keywords for your SEO

So you've decided to venture into the world of SEO. The first thing you should do is determine the direction of your optimization campaign site against keyword phrases you want to target. This article will discuss on how to find keywords for your SEO campaign, a method slightly different from the PPC (PPC).

Many publishers of websites immediately know what keyword phrases they use. If you think you know what you want before you begin, take a step back and ask yourself if this is really the best keyword phrase for your site. Indeed, it may very well be the key phrase perfect, but if this is not the case, you could spend your money, your time and energy trying to obtain positions that you don ' never reach and that will generate little traffic.

There are key points on which we must look by choosing a key phrase:

 

• Relevance This expression is it appropriate to site content?

• The frequency search : Users are they looking for that exact phrase?

• Competition What is the competition on this key phrase? What is its rate of feasibility?
  
  

To begin, create a list of key phrases

That is where all research begins by keywords. Before you take a look at search frequencies and your competition, you must create a list of keyword phrases appropriate. Open an Excel document and enter all appropriate expressions that come to mind, follow the way of brainstorming. At this stage, there is no wrong answer.

Once you think you've finished, go back to your website. Open it and navigate to it by noting all new other relevant terms that come to mind when checking your title tags and the editorial content of your pages. That is, do the same for your competitors. Visit some sites that compete directly with you and write down all the key phrases that seem relevant.

At this point, you should get a long list of potential key phrases, and this list will expand as you study the frequency of finding each key phrase.

Find a Tool for keywords

The next step is to use your search engine keywords favorite. There are several ways to find two of the most popular WordTracker and Keyword Discovery. It is important to note that no search tools Keyword not give you 100% of actual research carried out. In most cases, they will give you a sample of representative figures from several search engines. Using these figures is better when comparing two expressions to find which is the most popular, rather than determining specifically how you can generate traffic.

Check the search frequency

Once your search engine keywords open Start by entering your keyword phrases and write the best search frequencies. Make sure you do for each additional keyword phrase that the results will give you and as you feel appropriate for your site. The exact number of searches required to determine if a keyword phrases is acceptable depends largely on your industry and also the tool you will use. A key phrase generating 100 searches per month may be perfect as a secondary keyword phrase, but in most cases is inadequate for main key phrase.

Sort your list

You should now have a near-exhaustive list of potentially targeted phrases and frequencies of relevant research. Sort this list in descending order, based on the number of searches, for the most popular expression is at the top. In many activities, key phrases are the most popular "inaccessible" because of strong competition, but we will decide that later.

Check the competition

The next step provides an overview of competition for each phrase. In the next column of the table, place the number of results on Google for each keyword phrase. In most cases, the higher the resulting number will be low, the easier it is to compete for placement of the pages (this is not always the case, it is only an indicator).

Your list of search frequency and number of entries in competition. If you're lucky, you will immediately see a keyword phrase that will meet the right criteria: frequency of high research and few competing pages. It will be then your key phrase ideal.

But this phrase does it really the content of your site? Go check on Google and check the sites obtained for this phrase. Your site corresponds to the same content of these pages indexed? Sometimes, it may not because your sentence can have several meanings (especially true if using acronyms). This phrase can also be a completely different part of the world if you have a geo targeting (2 cities may have the same name) or may enter into "mega" competition with sites such as Ebay, Amazon, Wikipedia ... If you see such sites in the results, it should review the feasibility of the phrase.

Also take a look at number of back links and pages indexed for each site. Do you have the same results for your site? If you see that the first 10 sites have hundreds of back links and yours only a dozen, he'll have to find another phrase. If these sites have only a few dozen (less than 100) of back links, and you always your dozen, you can compete, if you are planning a campaign of back links. The number of pages indexed is less important than the number of back links But if you have 6 pages indexed and want to compete with sites that have hundreds of pages indexed, your results may be weak.

The ideal is to find a phrase that is relevant, which offers a frequency of important research, and whose competition are reasonable.

Select an expression to generate qualified traffic

In SEO, it is preferable to work on One main key phrase which defines the overall theme of the site, and target several secondary key phrases and relevant to each section of your site. SEO, the number of key phrases that your target is determined by the size of your site. Indeed, the longer your site has many pages, you will have the ability to work on a larger number of key phrases (1 to 2 per page).

The key phrase that makes most of research is not often the best solution. This is particularly true for the real estate market. It is therefore preferable to work on this term over the area. In addition, people who are looking for a property, the look still in a specific geographical area.

In conclusion

Do some research to find the best keyword phrase is the foundation of your SEO. Otherwise you will evolve as your blind SEO objectives have not been clearly defined. Take the time to do this upstream research and whether the expression of your dreams so that you find is actually beneficial. If it turns out that this is not the case, it is preferable to review your strategy keywords before you invest your time and money in an unsuccessful SEO campaign. Knowing the level of competition and the frequency of searches for a specific keyword phrase you will input to make better decisions and increase your chances you better positioning in search results.

Five tips to improve the usability of its site

A site at once beautiful, practical and efficient: it is ideal for any marketer or developer.To get there, return to the state of the art in ergonomics and trends in graphic design and navigation.

Finding the right balance between function, material and its user is based on work ergonomics. Applied to the Internet, the interface is looking for a site at once beautiful, practical and effective.

Good ergonomics for a Web site can be defined by a coherent set of three elements: usability (architecture and navigation system), utility (content and services), and design. Optimal ergonomics has a positive influence on the purchase and loyalty. But in practice, this work takes time, knowledge and know-how.

1 The fundamental efficiency and speed

The navigation part of the usability of a site. With the evolution of the structures for hearing and the passage of an audience composed mostly of enthusiasts keen interest in Internet technology and the Web 'to an audience more representative of the population as a whole The usability of the sites is increasingly considered so utilitarian. Customers today have special needs, they seek to answer. Browsing today must strive towards satisfying those needs. It must allow access as easy as possible to the response sought, without detours or artifice. This trend also affects the content and services, and is the source of the proliferation of individualized advice and buying guides.

The other major breakthrough in navigation, relates to internal search engines. "The difficulty of the Web, from the outset has been to manage long lists of results. Today, commercial sites for example, help define the scope of research and also provide a post-sorting, structuring the list of results by an effort segmentation, price or type product. This is both good for the site and the Internet. " 

2 choices here: location and selection

Menus: there are more and more horizontal menus on the home pages, supplemented by sub-vertical menus. "This type of menu has the advantage of defining the width of the site and supply. The submenus symbolize its vertical depth. "This trend is also related to the density of content of many sites, which are forced to redistribute the items to avoid endless scrolls.

Navigation bars progressive: they help in identifying the site and navigation bottom. "Even if they are not yet widely used by Internet users, because it is a fairly new phenomenon, they are very useful when the site is more than three levels deep. They can also bring up the menu tree outside, allowing the disappearance of some of the submenus. Consider that if the sub-menus, once peeled, exceed the height of the screen, we must review the navigation system. And keep in mind that when navigating, the user forgets to as and the actions he has done. " 

Links: even if users do not need that their states 'click here', it is better to keep emphasizing the links, except in the menus (avoid double indices) in order to save time for the user in locating. However, the underline is a clue to be quite strong enough. "Blue is no longer mandatory," 

3 The graphical choices: reduce and prioritize

"A good home page, now it's three stages of display: what users need to see first (logo, products), and navigation tools (main menu, search engine, interactive tools such as simulations or registration for a newsletter, etc..), and finally what needs to be found on the homepage but is of lesser value in use (secure payments, conditions of sale). The environment graph should prioritize these steps. It also brings added value and credibility to the site through its layout, clarity and organization of its contents.

In terms of trends, the time is the alleviation of the pages, with white backgrounds that offer maximum visibility and image of modernity, the reduction of visual home page to better highlight those been selected, the limitation of frames, with increased gaps between areas of content, and the colors less vivid than before.

4 Be in the trend or not

Comply with graphic modes and trends navigational Is it necessarily beneficial? Laura Savage's response is mixed. "It's a matter of belonging sector. Arriving on a page, the user takes very little time to analyze the compliance of a page with his research. We must therefore give the minimum essential industry codes, which mean he is where he wanted to happen. Hence the interest in sect oral audits. Then, a site that works in time is a site that knows how to build a strong identity as loyalty through memorization, memorization and password including graphics. The last layer, that fashion is superficial. She will nevertheless demonstrate its dynamism. " 

5 How to improve usability through testing

Testing upstream, putting users in situations of navigation on the project site, is often insightful. It is a tool for decision support in the upstream process of developing a new site. But usability tests prove even more useful in the case of a new version. "Keeping the Internet is difficult, time coa" expensive. Therefore, during a redesign, it is important not to disrupt its former users. We therefore recruited 50% and 50% of prospective customers for testing. "For sites that do not have the necessary budget, statistics navigation can be a partial responses: they can know where the problems lie, but n does not suggest, contrary to the tests, what are the causes.

E-advertising campaigns: the 5 deadly sins

Why do some online advertising campaigns are they successful, while others end in failure?
As we learn more and more failures, the Journal du Net has attempted to define, by questioning the agency Duke, the top five campaigns defects not bringing the results to advertisers ... Either five items to avoid in order not to miss his campaign.

Sin No. 1: Misusing interactivity

One through interactive agencies is sometimes lapsing into excessive sophistication. Now we must take into account the more passive use some form of Web surfers. Do not ask the visitor, who did not necessarily have the time or inclination to increase the shares from an advertising banner. "One mistake often made is actually opting for interactivity too heavy and then risk losing users along the way" 

When designing the campaign, we can allow two devices to use based on targets and publisher sites: one with a direct link to the content of the advertiser and the other with more interactivity. Everybody is not able to successfully download large files. In the case of rich media creations, therefore it is seen to have a file. That anyone can download.

Otherwise, to verify that it has placed the cursor, just monitor the click through rate on the various actions and the attrition rate in the first three days of campaign. If it is necessary to perform three actions before reaching the final content and after two stops the user, then it will simplify the device.

In addition, "If the format is lightweight, the cost will server banners will be even less" There is also a necessary balance between the importance given to the creation and that given to the media plan. No need for a highly interactive setting if the media plan is somewhat qualitative.

Sin No. 2: To jump on the formats and innovative

It may be dangerous to use at any price innovations of the Internet without measuring the reach and take account of the use made of it by users. "Too often brands are using new forms of advertising simply because they are new and not necessarily make good use is a mistake," But the problem is not to use new media as well do it.

Indeed, to cite a current fad, some brands use social media by creating accounts without necessarily creating content behind and this in order to track patterns of Internet bloggers or influential. "This was the case recently on Twitter, where some influencers have been spammed by a brand really causing a rejection of it,"

On the contrary, a brand should tell a story, offer content dedicated posture interaction and dialogue with the user without imposing. It should appear, install the image and does not interrupt the surfer using formats too intrusive or staggered. This is true for the sizes of banners or interstitial type flash transparent as it is sometimes impossible to close.

Sin No. 3: Do not consider his target

The tone of the campaign must be in line with the identity of the mark and, despite the target to which it is addressed, to maintain some consistency. Do not forget who you are even if we break new ground in creativity.

But the choice of discourse or advertising concept must also take into account its target, profile, behavior, location. "We cannot ignore the context," 

By way of illustration, the United States, a car manufacturer made a bad choice early 2009, taking the floor to thank the Americans for their donations to enable the brand to address the crisis. People do not understand in fact that the automaker uses some of that money to buy space on the Internet to disseminate its message. Instead, in February 2009 Hyundai, does not change your face to the economic context but suggested an appropriate offer to buyers of brand vehicles to make their car in case of loss of income.

Apart from this, the choice of tone is variable and may equally well be serious - let's not forget that all profiles of people surf the Web and not just the young and trendy - that shifted. “We can laugh at almost everything but paying attention to how it's done", with more precise targeting on the Internet on other media, language mistakes are hardly forgivable, complete. They are quickly punished on the canvas. " 

Sin No. 4: Rushing media plan

Some campaigns are very powerful and deliver a very large volume of impressions from the first day, before disappearing very quickly. But as far as possible, better focus on optimizing its campaign over time.

"We must try to smooth out the number of impressions over time and replaced by other formats when necessary," Depending on the duration of the campaign, he advocated make a first impression of the performance of the first quarter of the campaign, even from day one if it is short.

But too often the campaigns are not optimized. Yet from the outset, the agency will consider more creative. "If the goal of the campaign is to create traffic, we will test several creations and make adjustments quickly. For an image campaign with a circulation longer, we will conduct more tests of post. "

Finally, it is better not to separate the graphic design of the media plan, which together contributes to the performance of the campaign. Especially since some banners do not always correspond to areas of publisher sites. Therefore the creative agency should work closely with media agency.

Sin No. 5: Make only one shot campaign banners

We know today, a banner campaign is more effective if it is supported by media relations, coupled with online marketing and supplemented by sponsored links. "It is necessary to work in the context of Web search in parallel in the country display and contextualize it. We must also treat the environment and deliver content to users through the site of the advertiser or event-based sites dedicated to the ongoing operation.

And more generally, "better for an advertiser to communicate repeatedly on the Web throughout the year, and may be present in the minds of Internet users, than make a one-shot campaign." 

Indeed, if one shot banner campaigns have utility as part of promotional campaigns and localized, they are not sufficient to work the brand awareness or product. But the notoriety allows the user to quickly identify the advertiser or brand for which a campaign broadcasts. It is therefore more likely to attract attention, or better, to see it come to customers outside of periods of advertising campaigns that it pays on the Internet.

Forums and opinion sites

Today, companies have no choice. If they want to keep a leading position in their market, they can no longer ignore this wealth of information exchanges that represent Internet users."The world becomes a huge village, an electronic forum.

The customer is really king now!

His Weapon? Blogs and forums on the web

These forums or review sites are mines for companies as well as for surfers. Travels, eating out, choose a film, play, product, insurance, rental car long term, etc... all goods and services are now involved. There are thousands, even millions of reviews on the web, directly accessible and visible world.

The multitude of options, choices, easy access to information, freedom to prefer one supplier over another and the opportunity to express its opinion on the web to give customers an additional influence on activity of the company. The customer and placed in the heart of business concerns, is more than ever king!

At the same time, this abundance of information is a great opportunity for any business to know what customers think of its products and those of its competitors.

Forums and blogs, the expression is free and natural; users of all occupational categories and ages are spontaneously share the experience they had with a product or service and give their opinion on aspects they have satisfactory or disappointing. Each review contains a significant amount of quality information. Richer still, the game of questions and answers on the forums offer a wealth of information it remains only to collect: "I consider such a purchase, that you advise me," "for accompanied, choose what insurance?”...

Products or services are so valued by users who wish to share with others what they experienced. In their discussions, they [users] spontaneously mentioned aspects that they felt were important and a multitude of elements that would not have arisen through traditional survey techniques and it would be detrimental to ignore.

Network analysis and web content: a strategic factor in global competition

Consumer habits are less subject to the law of a local market. While some retailers seem to ride the wave of "defending the purchasing power of consumers, customers, meanwhile, more and more inclined to mobilize and come together on consumer networks. And this trend is naturally enhanced by a crisis like the one we have now.

Today, companies have no choice. If they want to keep a leading position in their market, they can no longer ignore this wealth of information exchanges that represent Internet users. They face a new requirement to access information, process and analyze them to finally provide the means to identify, define, anticipate and create competitive advantages in a market that has become global.

Thus, network analysis provides a look at those who have one thing in common, such as the network of buyers of the same model car as supporters or opponents of a football club, or one of the participants to the same event. But a more comprehensive vision on the network structure, it forms the basis for a more detailed analysis yet, and for the content of trade; know who is talking, what with whom and in what terms, is much information available to businesses, provided they are accompanied by a company able to pick them up and extract for themselves the content.

The SEO should be part of the process of creating a site

If the SEO has changed a lot since 5 years, it still relies on two solid foundations: the relevance of the texts that make up the pages of a site and the technical accessibility for search engines.

These two prerequisites are essential, ideally, be taken into account as early as possible in the process of creating a website!

Because, unfortunately, the SEO is not yet considered, as an essential step in designing a site. Even if the habits of entrepreneurs change slowly on this.

Today, the decision to work its natural search results more often of poor positioning against its competition a real awareness of the potential revenue from search engines.

Saving time and money

On second thought, think the SEO of the site from the design of it has only advantages. It is primarily a quick win in terms of audience. By using the best tools provided by search engines (report forms, protocol sitemaps, RSS feeds ...), it is possible to begin indexing a new site within 15 days after its release.

The first visitors using search engines can find you in the month following the launch. They then constitute a traffic that will only grow as and when the life of the site.

Why then delay the arrival of the first visitors or customers considering SEO as a task schedule. The time spent on SEO while creating a site is an investment that can quickly be dampened!

It is also a very significant financial savings. Imagine: this is your website online, but made no optimization for natural search. Or explicit URL or securities differentiated from one page to another ... The establishment of recommendations referencing, whether from yourself or a specialized agency, almost certainly ask a new intervention technique, resulting in a over cost "t of high development.

Taking into account the SEO of your site from its inception, you include in your initial budgets all technical optimizations of your site. And you avoid having to pay again a few months later, after a poor reception by search engines.

Simple techniques to develop

Establish a policy of SEO when designing its website is not binding as it seems. Techniques, and habits, that are involved in the SEO take especially good sense. From a semantic point of view, we must think first to speak the same language as your visitors and use words that they are likely to look.

So if people in the trade refer to “credit consolidation" is the term "debt consolidation" that are now the majority of requests related to this area. It will therefore be the last words he should use primarily on your site. Once these strong words identified for each page or each section, they will be used at strategic points of your pages: title, URL, caption images, Meta tags...

Technically, the basic optimization of your site will mostly avoid blocking points. Should be abandoned, or minimize the use, elements that search engines are unable to read, such as Adobe Flash, JavaScript or forms.

We prefer the navigation structured around text rather than around images, because the engines in the current state of technology are unable to decipher them. The development of optimized URLs, using rewrite engine available on Apache or Windows, can also prove very positive. Finally, crucially, we must ensure that every link on your site is readable by search engines.

Optimization by combining semantic and technical accessibility, you give your website the best chance of being visible and well positioned in Google and its competitors.

Image is nothing - everything logo

Logo - it's hard to label, it is actually creating a brand, a recognizable "faces" of the goods, perhaps with some slogan that is also easy to remember, not to be intrusive and thus catches the eye of his being different. Logo and brand are the main engines of progress. In this case, when you create them should not be a vulgarity and tastelessness. Therefore, you understand what vital importance the development of the logo for the novice businessman. Even the best product or service can be destroyed badly designed logo. Not for nothing services such specialists evaluated very highly. You ask why, with such a demand for services so few agencies that deal with its provision?

We'll tell you about it. To provide this service a little one desires. You must have a team capable of having a creative solution to the problem at any time of day. In addition, your team, headed by you must be "on you" with a computer and various editing programs, as even those versions of logos that you will offer the client, for preliminary approval, require visual confirmation.

Further actions following the approval of the logo will be entirely dependent on how you see the development of services. You can translate the project into a reality until the very end until, until you see how you can develop your logo adorned on any bank or outdoor advertising. You can stay at the stage of designing a logo, that is to be a kind of engine products to the masses.

How to make the logo work for you?

Besides, now you can organize a lot of variety in the services sector. There is still something that can be addressed. It has long been proven that even the most crazy ideas have a right to exist and often quite profitable. For example, this applies until such new but is gaining steam service, as the development of logos for beginning businessmen. Without a "person" will not survive no enterprise. Think about it: you have developed a new formula for lemonade, able to quench their thirst and invigorate one gulp, patented his product, a logo for product recognition not think you can. And this problem is not unique to you. Most new business is facing with her. After all, should not just stick any label on anyhow goods. Needed that would exactly match the quality and level of goods, reflecting its peculiarity, unlike other commodities, easily and well held during the commercials, well-rhymed during the radio broadcast commercials and a lot of things done.