Sunday, December 25, 2011

10 tips for optimizing marketing strategies for small businesses on Facebook

Many recent studies show that small business owners mistakenly believe that they have no time, money or other resources to invest in promotions on Facebook. The truth is you do not need a Community Manager to develop this work, and invest much money or time, but with minimal resources we can make our presence on Facebook. How? Here are 10 tips on how to do it.

Manage expectations: We must be realistic about what we want for our approach to social networks is positive. We should not expect to have thousands of fans in the first month, but in much lower numbers. If we surpassed the mark, we will further strengthened and animated than before.

Take time: No need to spend all day on Facebook, or spend our free time. We just need to spend an hour a day for this, including answering emails or conversations with customers and fans. Learn everything you can from other pages and solve our doubts on the official site of the Facebook Help Center. This will help us understand and manage well this powerful social network.

Create a page, not a profile: not only is not permitted by the rules of Facebook, but the first thing we will add to our friends to profile them to a degree away, leaving only enough to invite fans to be our website.

Status Updates' fresh and funny one-liners encourage our fans to participate and once generated some feedback, we can throw questions to promote conversation.

Private conversations, thanks to send a message, reply always referring users to whom you are talking about and pay attention to requests that fans make us, is the key to building trust and enhance our reputation.

Do not spam. Mass messages are discarded. If you have something important to say, leave it on your wall that fans will see him.

Create promotions. Make a discount for customers who enter the page much power us, but we should not limit but every so often, it is good to launch a new promotion for fans who are permanently, to prevent loss of interest. Encourage the check-in. Mark on Facebook every time you're in your workplace, so users will be watching for developments that may arise.

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