Sunday, December 25, 2011

10 tips for optimizing marketing strategies for small businesses on Facebook

Many recent studies show that small business owners mistakenly believe that they have no time, money or other resources to invest in promotions on Facebook. The truth is you do not need a Community Manager to develop this work, and invest much money or time, but with minimal resources we can make our presence on Facebook. How? Here are 10 tips on how to do it.

Manage expectations: We must be realistic about what we want for our approach to social networks is positive. We should not expect to have thousands of fans in the first month, but in much lower numbers. If we surpassed the mark, we will further strengthened and animated than before.

Take time: No need to spend all day on Facebook, or spend our free time. We just need to spend an hour a day for this, including answering emails or conversations with customers and fans. Learn everything you can from other pages and solve our doubts on the official site of the Facebook Help Center. This will help us understand and manage well this powerful social network.

Create a page, not a profile: not only is not permitted by the rules of Facebook, but the first thing we will add to our friends to profile them to a degree away, leaving only enough to invite fans to be our website.

Status Updates' fresh and funny one-liners encourage our fans to participate and once generated some feedback, we can throw questions to promote conversation.

Private conversations, thanks to send a message, reply always referring users to whom you are talking about and pay attention to requests that fans make us, is the key to building trust and enhance our reputation.

Do not spam. Mass messages are discarded. If you have something important to say, leave it on your wall that fans will see him.

Create promotions. Make a discount for customers who enter the page much power us, but we should not limit but every so often, it is good to launch a new promotion for fans who are permanently, to prevent loss of interest. Encourage the check-in. Mark on Facebook every time you're in your workplace, so users will be watching for developments that may arise.

Thursday, December 22, 2011

The importance of Twitter for Marketing strategy for your company

For many of us, joining a social network is not too much trouble but companies are still looking for a basic foundation to be represented in them. If we consider the Harvard Business Review report made Analytic Services, we see that only 12% of companies surveyed are using social media effectively. As in any area of life, exploration and experimentation are feasible steps to enter the social media marketing But the key to success in social networks is the identification for the user of how a brand used by each channel. Once established, a matter of following the process of testing and refinement to achieve the goals we set for ourselves. For many companies, understanding the benefits and specific uses of each tool 2.0 represents a challenge and begin to cheer. Taking a quick look at all options, Twitter is presented as basic and essential service to our business. Why this network and not another? According to the above study, 75% of companies said they did not know what their customers were talking about them. This is where Twitter is more powerful by allowing viewing in real time with a simple set of search results. If we turn the dynamics and begin to engage and interact, we will provide our target audience much more material to begin to talk about us as well as enable us to understand the true essence of social networks: communication and rapprochement with the user .

A very important point to keep in mind: in Twitter we are human. If only our state update with the latest company news and press releases that you throw will not obtain significant results as users prefer to access our website or blog. Creative initiatives, upload pictures of events in which we participate or promotions are some actions you can take to achieve this goal. If you want to learn, Twitter is undoubtedly our tool, because just by typing a question we get many useful answers that will help us find answers. Our fans are always willing to help and answer our questions.

We should note one very important detail: the confidence to generate conversation and even, with the acceptance of criticism or negative comments, provided they are well-meaning, of course. Knowing we will accept them with our users, a high reputation

Friday, November 25, 2011

See editorial design and objectives

What is the editorial design?

Editorial design is based on dedicated graphic design publications in magazines, newspapers or books, being able to summarize a combination of text and pictures or rather a way to communicate, educate, train and inform.

This is definitely a publication of a unique product that reaches the eye as a form of visual journalism, "the editorial design is design that works with publications, magazines printed out the market more than once and usually have a distinctive and unmistakable generate a feeling "

Aims and editorial design elements

It aims to convey a strong idea inordinately emphasizing what we transmit to a target audience using appropriate words and visual elements so that attracts the reader's attention. It could simplify the way to clarify the information.

The role of editorial design

Editorial design can play various roles, give expression and personality, to attract and retain readers' attention ... all previously thought to success and taking into account that this is something constantly evolving.

Types of editorial design

There are different types of designs ready to lead the editorials of magazines, newspapers and supplements. Surely we can find in online versions publishing markets but the previously mentioned will be to lay the foundations of the others.

Newspapers and design

Newspapers are wasteful of communication machines that balance information from all possible sources provided in response to a particular editorial line. With a seemingly objective tone, clear and effectively intend to supply the entire population and trying a variety of topics of civic interest.

In this case, the designer must pay attention to the typography of the text, although today, the basis typographical newspapers are clearly defined. However, there must always be outstanding relationship, intros, illustrations, blanks and sequencing of the pages in the innumerable elements.

Rather than reporting on something the newspapers try to help understand the events that take place, although obviate content, usually satisfy the reader.

Among the different sizes emphasize the tabloid Berliner or sheet.


A type of independent magazines. With a very modern and striking.


Journal type added to the newspaper about a specific topic or section. Supplements give prestige to the magazine as one of the best work you can find the editorial design.

The actors

The relationship between the designer and the editor is very important to the success of editorial design.

Depending on the type of publication, number of persons constituting the editorial team and how to organize this, the individual roles of its members may vary.

"The best thing about working in a newspaper is the opportunity to do so with such a wide variety of intelligent and incredibly educated. The worst is the lack of control over the details. Most of the pages of a newspaper are not typeset well-trained designers. And that is something that art directors from magazines cost much to get used to us! "Mark Porter.

Director / Editor: Responsible for the content of the final publication. Works collaboratively with art director and members of the team.

Artistic Director / Editor Art: Responsible for the organization and prioritization of content, external assignments, items from the home, artwork and schedule set by the production manager

Head of Production / Production Editor: Oversees the physical compilation of all the material through the production schedule. The production manager is also responsible for drawing up, update and circulate the form. Works in coordination with the art department and the printer.

Its function is to control particularly any special requirements for printing.

Editor in chief, section chiefs, is responsible for the final correction of the tests for consistency of style, spelling and grammar.

Director of photography: Coordinates assignments to photographers and manages intellectual property rights of the pictures and responsible for the quality of all the photographs included in the magazine.

Work with photo agencies, libraries and archives of photography and reprographics companies.

Designers: They are responsible for the layout of the publication in accordance with the instructions laid down by the artistic director.

Head of study: Although not the least, not all companies have a studio head, this position resembles the production manager. Its function is to ensure compliance with the deadlines set by the agenda and that all the elements to set the page is where and how they should be.

Editorial Staff (editors and reporters) are people with more experience and years in business, have a say in matters of layout and design to ensure that the visual treatment of the text fits the content.

Advertising Department: You can have a great influence on the look of the magazine. Therefore, their impact can be decisive in the layout and pagination of the publication.

What qualities should a designer editorial?

"The art direction is not set headers or design grids, even get a nice mix of text and images. In its highest form, requires the artistic director has a complete and thorough knowledge of what the magazine says, and, by design, influence how you say "

The most important of all, fun. It makes sense to design a magazine if you do not like what it is. They need to work with good content for inspiration.

An editorial designer must be involved as much as the content director at the magazine, since its design is unquestionably an expression of his edition.

The reader has to understand the needs of its readers.


To make a brilliant publication is required to have energy and passion for the project to reach fruition. An excellent relationship between the editor and art director, as already mentioned, is vital.

Be prepared to work long hours, giving up weekends to send the material to the printer and start from scratch again and again, many tasks are added to this work.

Having vision is important. The goal is to make the best publication in the world. Ideas, ideas, more ideas, contacts and a head crammed with images.

The ability to create something from nothing: it's four in the morning and you have a story that had been allocated four pages, the text fits on one and there are illustrations in sight.

Constantly think about what you will experience the reader if the content is printed.

A tacit mutual respect, because nobody can do this alone.

The schedule and deadlines

Editorial design work is always changing so you must be organized. Good planning is essential in order to achieve daily tasks set to the creative process.

Publications can be daily, weekly or monthly.

Daily publication - is a pre-release work (special issues and regular updates):

Pre-release work (daily)

Editing work-(oversees the daily construction of each page).

Tuesday, October 25, 2011

Advertising to children, For or against?

Despite the importance of this sector of the population is charging for brands, there are voices for and against the exposure of children to advertising campaigns.

For example, Vic Strasburger, professor of pediatrics at the School of Medicine, University of New Mexico, states that children under seven years "are psychologically defenseless against advertising."

Matt Ritchell wrote an article for the New York Times in which he criticizes the online marketing strategies of some food companies to approach children and states that are responsible for high rates of childhood obesity.

The voices in favor point out that often the products advertised in a small language to have an educational use or are necessary for child development, such as diapers.

Because whatever personal position, the main thing is to maintain a constant vigil on the messages they receive the smallest in the home.

In a previous interview with Alto Nivel, Professor Aida Cortes of the School of Psychology at the University Iberoamericana said that "human beings are social creatures and it is certain that a screen does not replace the love and care that a caregiver can have with a child [...] is why we must be very aware of the content that children consume and what message they are giving. "

Thursday, August 25, 2011

Keys to a good search engine positioning blogs

Today 4Points wants to present what almost everyone has but almost no one question: The Blog.

This useful tool will ensure that we can gain a good search engine position as important and recognized as Google or Yahoo!. Therefore, we must make use of this tool used for creating, platforms like Blogger or WordPress.

Update your content in a simple and you can see through internal links, categories, tags ... you almost inaccessible positions in jobs for you years ago.

The blog is used as a "notebook" or simply attached to our web application. However, it is considered one of the most fundamental tools for greater web presence and complement to our website.

To create a blog, from H2E propose a number of features to be performed:

1. Pay attention to the domain name to create the blog: To create a professional blog, corporate or promotional, is important to insert it into our own domain. WordPress gives you this application.

2. A good result is synonymous with a good hosting: There are many free hosting presences, but Apply to this, all you pay. The payments are affordable accommodations, learn and play safe.

3. A good content for a good position: Navigating through the network, you will find hundreds of blog fattening copied by news websites or other blogs. To get a good positioning forget that resource. Create your own texts and reports will be enveloped in a cloud of followers. Update your content at least 4 times a week, and new relevant content, tag and label your title correctly based on the specification criteria and brevity.

4. Get links to the blog: As important is to get links to our blog and link to relevant sites such as Wikipedia, the country ... The best way to put a link is to use short titles and identification, because if you use very long links possibly can be positioned unwanted criteria.

5. Your blog on the net: One of the most effective in creating fan communities is socializing, a trend becoming more widespread.

6. Design based on the professional: It is very important to develop a large blog design usability for users. To this end, the agency 4Points, endowed with the best graphic designers can tailor the blog to their specific needs, creating credibility and trust in client and user.

Monday, July 25, 2011

Social networks, daily life and journalism.

It is increasingly common to hear people say that social networks have transformed many aspects of everyday life, for example, personal relationships, communication, exchange of views, etc.. However, to better understand the importance of the media we will examine two distinct areas: consumer attitudes and journalism.

Many studies show that social networks have become powerful weapons to guide consumption habits of its users. On Facebook, Twitter and other networks, consumers are increasingly curious about the tastes and preferences of friends. In addition, reference should be added to the strategic motivation web design in these networks. In this way, they discover a range of products and services that do not yet know. Besides the pleasure of discovering new products, consumers are increasingly often to seek personalized advice about what they would like to buy, and places of research, of course, are websites that offer assessment on goods and services uploaded by users, the comments of friends were the most heard.

On the Web, the social nature of consumption is expanding dramatically. Shopping is becoming a collective experience, yet consumers are not physically in the place of the more interesting compras. Today analyze the impact that social networks have brought about the world of journalism today are faced with the need to respond to the demands of a wide and varied audience, unlike the traditional, dynamic and begins to cooperate in the production of information. For example, we think of the importance they had during prostestas bloggers suffered in recent months in Africa.

Web 2.0 and the graphic design has generated a process of metamorphosis to the way in which millions of users, especially among younger age groups, search and locate information on the network. The young users do not read every page, even if virtual, an entire newspaper, preferring, instead, obtaining copies of the articles shared by the contacts themselves.

However, it is too early to draw conclusions about the future of journalism, but do not forget that many journalists in the media public sphere, have long been users of Facebook and Twitter to reach a potentially unlimited readership. It is obvious that journalism will never be able to be replaced. However, the biggest challenge of this work is to continue to bring new stories, verified and credible.