It is increasingly common to hear people say that social networks have transformed many aspects of everyday life, for example, personal relationships, communication, exchange of views, etc.. However, to better understand the importance of the media we will examine two distinct areas: consumer attitudes and journalism.
Many studies show that social networks have become powerful weapons to guide consumption habits of its users. On Facebook, Twitter and other networks, consumers are increasingly curious about the tastes and preferences of friends. In addition, reference should be added to the strategic motivation web design in these networks. In this way, they discover a range of products and services that do not yet know. Besides the pleasure of discovering new products, consumers are increasingly often to seek personalized advice about what they would like to buy, and places of research, of course, are websites that offer assessment on goods and services uploaded by users, the comments of friends were the most heard.
On the Web, the social nature of consumption is expanding dramatically. Shopping is becoming a collective experience, yet consumers are not physically in the place of the more interesting compras. Today analyze the impact that social networks have brought about the world of journalism today are faced with the need to respond to the demands of a wide and varied audience, unlike the traditional, dynamic and begins to cooperate in the production of information. For example, we think of the importance they had during prostestas bloggers suffered in recent months in Africa.
Web 2.0 and the graphic design has generated a process of metamorphosis to the way in which millions of users, especially among younger age groups, search and locate information on the network. The young users do not read every page, even if virtual, an entire newspaper, preferring, instead, obtaining copies of the articles shared by the contacts themselves.
However, it is too early to draw conclusions about the future of journalism, but do not forget that many journalists in the media public sphere, have long been users of Facebook and Twitter to reach a potentially unlimited readership. It is obvious that journalism will never be able to be replaced. However, the biggest challenge of this work is to continue to bring new stories, verified and credible.