There is only one definition of marketing. According to Philip Kotler, considered by many the "father of marketing," Marketing is a social and managerial process by which groups and individuals meet their needs by creating and exchanging goods and services. Through its tools and strategies, marketing aims to make more known and visible a product or brand among consumers encouraging, from a few years ago, the great value that it has acquired Media Marketing.
The most important features of marketing are four, known in English as "4Ps" (4Points): Product, Price, Place and Promotion.
Product:
Is the set of tangible and intangible attributes that the company offers to the market, and represents the total benefits that consumers receive when purchasing.
Price:
The price is the amount of money the consumer is willing to pay for a particular good or service.
Place:
Includes all activities necessary to achieve a particular consumer product.
Promotion:
The Promotion is the set of activities to promote, advertise and make known to the market a company, its products and services.
The most important features of marketing are four, known in English as "4Ps" (4Points): Product, Price, Place and Promotion.
Product:
Is the set of tangible and intangible attributes that the company offers to the market, and represents the total benefits that consumers receive when purchasing.
Price:
The price is the amount of money the consumer is willing to pay for a particular good or service.
Place:
Includes all activities necessary to achieve a particular consumer product.
Promotion:
The Promotion is the set of activities to promote, advertise and make known to the market a company, its products and services.
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