Tuesday, June 30, 2009

The real problem of advertising

The best thing about this famous American said advertiser Raymond Rubicam:  

In advertising has one goal - to sell, all the rest of the evil one. "And when advertisers begin to tell you about their merits, listing the prizes won at various competitions, you can politely listen, but it is better to ask specific outcomes at the end of a campaign. Whether it's product, service or idea, the main purpose of advertising - to sell. Everything else: a secondary and unimportant. High-quality advertising - is one that allows the advertiser is to achieve maximum effect with minimal investment funds. Perhaps the advertiser for such advertising and will not receive another "coat of arms on the coach, but if advertising increases sales - its goal is achieved

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