Tuesday, November 3, 2009

Verify the effectiveness of advertising

Since advertising is one of the channels of communication with the seller by the buyer, it is true that it is subject to all laws of sales. You can highlight the main methods of influence on the consumer through advertising.

Text messages:
When creating them must be remembered that the consumer is not very willing to think and therefore should not be used in advertising texts long mouthful. The shorter and clearer advertising message, the more likely that it at least someone will notice, for example drove past a billboard.

Nonverbal channels: If there are people in advertising, their posture must conform to both the general textual content of advertising, and to state that ads should call the customer. Check for correct posture is relatively simple. Try it yourself to pose of a man with a poster and listen to your own feelings. If any sense of internal discomfort does not occur, then everything is done properly, otherwise - the pose of the character to be changed.

Color and sound: This work is best left to professionals. Since each state has its own characteristics. When used properly, they can cause even a necessary condition, regardless of the total text content of advertising.

There is a desired result, which wants to reach an advertiser has stringent criteria for evaluation of advertising, so you can start pretested the effectiveness of advertising campaigns. It is important to understand that advertising should not be too original or fun, it just needs to perform its task.

The most difficult thing for health checks of advertising to find a mistake, to understand why advertising is not working as it should (if it happened) and what must be done to change this situation. You have to understand that a person does not respond on individual factor, but on the background consisting of many elements, which are mismatch and may lead to the fact that advertising will become ineffective.

Eg. Advertising does not give the desired effect. In this case it is necessary to understand that consumers perceive the whole message, rather than spread out on his constituents. Need to remove from the advertising on each element of the queue again to check the reaction of the consumer. This way you can identify problem areas over which the need to work more closely. After making any necessary changes once again stands to test the reaction of potential customers.

Finally, any advertisement must comply with the stages of sale. To get started is to build a trusting relationship with the consumer. At this stage, advertising should not be too intrusive, and avoid comparisons with respect to similar products of competitors. Better to demonstrate compliance with the interests of the advertiser to consumer interests. Once, when a trust relationship established, the advertiser can tell you more about your product, but do not forget that the consumer is not only the material side of the issue, but also the emotional component of advertising. One of the most effective ways to create effective advertising - the formation of positive image of the owner of the goods. In this case, the potential buyer, too, want to be like a person from advertising. Only the last stage of the advertiser can communicate to the consumer price of the goods and the final conditions of sale.

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