Social networks, daily life and journalism.

It is increasingly common to hear people say that social networks have transformed many aspects of everyday life, for example, personal relationships, communication, exchange of views, etc.. However, to better understand the importance of the media we will examine two distinct areas: consumer attitudes and journalism.

Many studies show that social networks have become powerful weapons to guide consumption habits of its users. On Facebook, Twitter and other networks, consumers are increasingly curious about the tastes and preferences of friends. In addition, reference should be added to the strategic motivation web design in these networks. In this way, they discover a range of products and services that do not yet know. Besides the pleasure of discovering new products, consumers are increasingly often to seek personalized advice about what they would like to buy, and places of research, of course, are websites that offer assessment on goods and services uploaded by users, the comments of friends were the most heard.

On the Web, the social nature of consumption is expanding dramatically. Shopping is becoming a collective experience, yet consumers are not physically in the place of the more interesting compras. Today analyze the impact that social networks have brought about the world of journalism today are faced with the need to respond to the demands of a wide and varied audience, unlike the traditional, dynamic and begins to cooperate in the production of information. For example, we think of the importance they had during prostestas bloggers suffered in recent months in Africa.

Web 2.0 and the graphic design has generated a process of metamorphosis to the way in which millions of users, especially among younger age groups, search and locate information on the network. The young users do not read every page, even if virtual, an entire newspaper, preferring, instead, obtaining copies of the articles shared by the contacts themselves.

However, it is too early to draw conclusions about the future of journalism, but do not forget that many journalists in the media public sphere, have long been users of Facebook and Twitter to reach a potentially unlimited readership. It is obvious that journalism will never be able to be replaced. However, the biggest challenge of this work is to continue to bring new stories, verified and credible.

As we know the performance of our ads. The competition analyzer.

Google Ad words service is one of the most used today to achieve notoriety in the network. This tool allows us ads for our company in a fast and easy.

Many people know the benefits of this service and make investments in Google Ad words. Thanks to this medium may know data like the number of clicks, impressions or CTR. What many clients do not know is the performance of their campaign against the competition.

Google Ad words offers a tool for a competitive analysis and determine whether the performance is good, average or poor.

For this study we, first, select a category from the list. Then we choose a criterion on which we will base our analysis, for example, impressions, CTR, average or the average position of our key word. After this step will appear as a result five segments, which we show the comparison of the performance of my campaign and the other advertisers.

Our position may vary, so this tool can know if the performance of our company is better or worse than our competition, from which we will never know his identity. See the results of the times you want to know how values are changing or if they have variations by making modifications to the campaign.

Therefore, the purpose of this tool is to know first hand the performance of our campaign, so that if the results are not optimal can take steps to improve them. For example, we adjust our advertising keywords based on their level of quality, your average CPC ... I mean, we can improve the performance of the keyword from the competition.

Another measure to improve outcomes supply is set correctly. For example, if you are new you can try automatic CPC bids for a few weeks to monitor their performance and then change to manual bidding, which allows you to define the bids and the level appropriate for your ads. It is also recommended to implement conversion tracking allowing you to determine the effectiveness of their ads and keywords in relation to business goals, but that we'll discuss in another article.

5 Tips to optimize the search result

The activity of the SEO professional should always be accompanied by good quality content. Here we show the five main points to optimize their content and therefore easier to find your articles and get a good positioning:

Quality of Content: Are you producing quality content? Or the content of your website has the same information found on other sites? These are just some of the questions that must be made to determine if the content is of quality. An original and specific content is the key to success.

Research the content and keywords: After you write good content, another key point is be careful with keywords, which are the words which it is assumed that users use to find your site. Using generic words or wrong can be the cause of not being tracked by search engines and not come to be located by users.

Use Keywords: After making the search for key words and selected if any, is very important to use the web page text, only then will increase the search results. How often do you use these words? It better not be misused too often repeating each term, we must be original and creative, Google is aware of the misuse of words do we detect it.

Content is striking: Good content will appeal to users and probably our website will be linked by them elsewhere. This tells search engines the level of interest, accuracy and reliability of Conversely, if the content is linked through the wrong words, users will leave a positive opinion about the site.

New Content: The updated content is very important, but not the only feature that determines the SEO. Refresh pages every day and add new content is a good habit but not enough to be in the first result. Google have developed a tool called "Freshness Query Deserve" and serves to better tracking of the pages.

For example, you can search that suddenly get very popular without a specific reason, Google see if the site has new content on the subject and gives a boost to the first lines. result is only temporary / provisional because after a week or two, if nothing is done more, our name may disappear from the first list.

Questions from a client to a SEO 4Points

Google raised in its SEO guide for beginners a series of questions that an employer should make a SEO audit SEO or agency before hiring their services. Our team of SEO and SEM department has responded to 4Points these questions to users and customers as required.

Can you show me examples of their work and the experience of your customers?
Yes We applied our methodology to 100% on our own website. All content of our 100 pages indexed is original. Try to browse our 4pointsblog

Do they follow the Google Webmaster Guidelines?
Our design and programming is enabled and has extensive experience working on guidelines Google. From the outset, we assume that our customers want indexed appear in google, so it is innate in every web project.

Do you offer any online marketing services or advice to complement the organic search business?
We have 8 years experience in communications and marketing strategies. In the last 3 years we have strived to compete in the design and SEO. In our portfolio you can find our long history of working.

What kind of results expected and in what time frame? How do you measure the correct operation of the site?
Our packages are designed for maximum results in a period not exceeding 12 months. However, knowing the market demands, we offer a method for the client SEO configure your project to meet your needs, including a deadline for himself.

What is their experience in the industry in operating my business?
4Points is a communications agency that has worked for over 3 years with companies in public and private sectors. Since dental clinics to regional governments rely on our professionalism.

What is their experience in the country and city where my business operates?
4Points has a network of clients and collaborators throughout India

What are the most important optimization techniques they use?
Keywords analysis and strategy
Optimization on page
Link marketing
Writing and content optimization

How long have you been in business?
More than 3 years who work indirectly with the positioning of web pages designed for our customers. We have recently consolidated within the agency, a SEO Department positioning exclusive projects.

How do we communicate? Would I would report all changes to my site and offer detailed recommendations and the reasons for these?
Communication with customers is the basis of a successful SEO project. Our periodic reports claim that the client is involved and is always up to date on the work done on their website. We will always be available to the client for any questions or suggestions.

One way to retain your customers by PVC cards

In your personal environment is not necessary to have a person in sight to remember or have you faithfully, but in the business world is very different, it is necessary that your company is always present, in one way or another, on all clients or potential clients.

A fairly well known and widely used of course, is by promotional gift, Which through a pen or a key chain for example may be present in your life. By this we ensure that our brand is always in your mind that at the time you need our services we can remember and count on us.

But now we can not content just to be on the minds of our customers have to go a step further and have the client come to us as common place, in other words, we spend part of their main suppliers because of the attention and the treatment over time, we call this customer loyalty and one of the ways to do this is to compensate the client simply be.

PVC cards are a good way for us to build customer loyalty by cumulative points for services performed to reach number of these points can get a gift or service to be carried off in this way only to present this card he points earned will be charged for each service contract, without any discomfort to the client such as saving coupons earned on each purchase for use in other loyalty campaigns. This makes it much easier to give a gift to a client without having to think he may like or how they can maintain.

In short, the card is an alternative PVC within all possibilities for a c This will be an asset to the company as it gives the customer the services they offer, which is ultimately what customers are looking for.

How to tell if a brochure can give good or bad results?

As our experience in brochure design is concerned, we detected multiple qualities that give us the distinction quickly. The main thing is to get an excellent design that meets all expectations of what communication is concerned.

Usability: It is very important this concept depends on what type of brochure designs, but do not forget that its main mission to inform, and if you present a client with a brochure on the size of a business card with all the information to a body of very small, may not be accepted, and if not, many entrepreneurs and graphic designers envision different perceptions of their clients and perform pieces with paper too thick, excessive use of ink uvi or simply the format of the brochure is excessively large. In the design of the brochure must always prevail effective adequacy and its content and format.

Design and produce a brochure should always provide a unique and emotional, as each client has different needs in each piece, each person to whom this prospectus comes must also feel that experience, we get to steal this valuable time to get results, a creative and a text (Copy) to tempt us to take it in our hands and is open to see inside, so we can inform you about the best way possible.

In our experience have been many customers who have achieved great results with this tool, including some I know and they are our main stories as they managed to sell or resell a product that had little chance in the market. From a dental clinic with this tool has been passionate about the world of communication and publicity measures each movement to large institutions that use of currency whenever they have the opportunity to show something.

The booklet is a unique and acceptable results in relation to costs, an essential part in many campaigns and promotions, and a national instrument for many years on the market and continue to cover the needs of many businesses and institutions.

What types of brochures are available? How many can identify categories of brochures?

brochure design have identified or categorized into the following categories:

Brochures for businesses

Product Brochures

Service Booklets

Brochures nonprofits

Brochures for educational and institutional

Self-promotional brochures

Brochures of events for activities, events, openings ...

Corporate brochures

One of the most common assignments for advertising agencies, graphic studios and creative studios are design and development of brochures.

Each booklet covers one type of need varies according to the order, can be designed with a conceptual style with sophisticated details, sleek, innovative design or simply with a classic or current.